Trojan Condoms Essay

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Trojan Condoms Tracey Hagan MKT301-1 Professor Maddron Contents The Company…………………………………………………………………………………………………………………………….3 The Product……………………………………………………………………………………………………………………………….5 SWOT Analysis…………………………………………………………………………………………………………………………..6 Marketing Strategy……………………………………………………………………………………………………………………7 Global and Current Events…………………………………………………………………………………………………………7 References………………………………………………………………………………………………………………………………..8 The Company The company Church and Dwight was founded in 1846 and is based in Princeton, New Jersey. Church and Dwight are best known for the Arm & Hammer brand. Arm and Hammer is used in a variety of products such as carpet freshener, detergent, toothpaste and deodorant. The company is divided into three segments Consumer Domestic, Consumer International and Specialty Products. The Consumer Domestic segment includes household products such as Oxiclean, Orange Glo, Scrub Free, and Kaboom and personal products such as Trojan condoms, Nair Depilatories, and First Response home pregnancy and ovulation test. The Consumer International segment is a variety of personal care and household products to markets in France, the United Kingdom, Canada, Mexico, Australia and Brazil and China. Specialty Products consist of specialty chemicals, animal nutrition, and specialty cleaners. The company sells over 40% of their consumer household products under the Arm and Hammer brand and has 3,700 employees. Church and Dwight have reported sales of 2.3 billion for household, personal care, and oral care products, in addition to corporate sales of 2.5 billion and a net income of 249 million. Church and Dwight branded competitors are Procter & Gamble, Colgate-Palmolive, Unilever NV (UN), and Ecolab (ECL). In addition, the company must compete with store brands such as Safeway, Wal-Mart, and Walgreen (Church & Dwight,

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