Target Corporation Swot Analysis Essay

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Target Corporation Professor: December 14, 2012 Company Overview Target Corporation operates general merchandise and food discount stores in the United States. The company offers household essentials; hardiness, including electronics, music, computer software, and toys; apparel and accessories, jewelry, and shoes.; home furnishings and décor consisting of furniture, lighting, and kitchenware, as well as merchandise; and food and pet supplies primarily under Target and Super Target trademarks. It also sells its merchandise under private-label brands, including Archer Farms, Archer Farms Simply Balanced. The company also offers merchandise through programs, such as CLearfix, GO International, Great save,…show more content…
The companies all operate in the Services industry, specifically in the Discount, Variety Stores sector. With the general trends showing consumers are tightening their wallets and working to keep their earnings within the household, discount retailers are seeing stable to significant growth in sales. Target remains a high performer, with a market capitalization of 40.5 billion dollars, second only to Wal-mart. Also, the multiline retail industry includes very well-known general merchandise and department stores such as Target (TGT), Dollar General (DG), Macy’s (M), Kohl’s(KSS), Nordstrom (JWN), Dollar Tree (DLTR), Family Dollar Store (FDD), Sears Holding (SHLD), and J.C. Penney (JCP). The variety of products offered by multiline retail companies is very…show more content…
Sales and net income have grown, and although the growth in revenues has outpaced the average competitor within the industry, the net income growth has not. TARGET has very weak liquidity. Currently, the Quick Ratio is 0.45 which clearly shows a lack of ability to cover short-term cash needs. The company’s liquidity has decreased from the same period last year. During the same period, stockholders’ equity (“net worth”) has increased by 7.12% from the same quarter last year. The key liquidity measurements indicate that the company is in a position in which financial difficulties could develop in the near

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