Transportation Functionality, Principles, An

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Swift Transportation Functionality, Principles, and Participants Swift Transportation Functionality, Principles, and Participants In 1966 Swift Transpiration Company was established and headquartered in Phoenix, Arizona. Swift company has made a long way from starting out by having only one truck in its inventory to becoming the largest truckload motor carrier in the world. “Swift operates the largest truckload fleet in the United States combining strong regional operations, an expedited transcontinental operation, various specialty and dedicated offerings and a comprehensive intermodal package.” (Welcome to Swift Transportation, 2006) Starting from 1988 Swift’s revenue consisted of $25 million and reached a revenue of $3.4 billion, operating over 16,000 trucks. Today Swift has over forty terminals in North America and Mexico. In 2004, Swift became the first U.S. trucking company to buy a Mexican trucking company and now Swift wholly owns Trans-Max. It’s a truly multinational carrier who is active in providing service on all major Canadian cities, promotes cross-border operations between Mexico and is the “Best in Class.” (Swift, 2011) GUIDING PRINCIPLES Swift’s guiding principles are based on its customers and that is why Swift’s mission is to attract and retain its valued customers. To have a competitive edge over other carriers Swift provides safe transportation, superior service and earns the trust. The values which guide Swift Company are: ethics, respect, balance, winning, attitude, communication, development, teamwork, change, initiative, accountability, trust and safety. By having a healthy environment for its employees, Swift is able to achieve high standards of service. By excelling Swift’s finances could continue prospering. To reiterate that Swift focuses on its customer, everyone has a common goal; everyone enjoys their work and is

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