Wells Fargo Mission Statement

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Running head: MISSION, VISION, AND VALUES Mission, Vision, and Values Pamela Poyser University of Phoenix November 16, 2009 Mission, Vision, and Values – Wells Fargo Bank The mission, vision, and value is a factor in a corporation’s aptitude to accomplish its preferred end state by comprehensibly stating the essential principals that will direct an organization’s actions and identifies an understandable set of standards that persuades staff to work towards achieving the desired end state. Wells Fargo Bank was selected for completing a strategic plan. This paper will provide a concise background of Wells Fargo. The company’s mission and vision statement will be described along with modifications to attain…show more content…
Our value-added: financial advice. Our competitive advantage: our people. The company’s mission is to satisfy all of their customers' financial needs, help them succeed financially, be the premier provider of financial services in every one of their markets, and be known as one of America's great companies (Wells Fargo, 2009, para. 6). Wells Fargo mission and vision statement is understandable. However, to add clarity to the vision to reach a wider variety of individuals, included should be that the company will build a lasting rapport with customers and diligently works to help all customers’ succeed financially. Wells Fargo develops the best people; know the numbers, and most of all know the clients. Wells Fargo mission and vision statement will assist the company in reaching its desired outcome by continuously putting their customers first. Knowing what the customer’s needs even if the customer does not know will help the company succeed. Finally, prompt assistance, round the clock customer service, an easy-to-access way to get account information will be equally…show more content…
A corporation’s culture is comparable to a person’s personality. The culture supplies direction, meaning, and is the basis for action. The way that personality persuades the action of a person, the shared values and beliefs among a company’s members persuades the actions and opinions within the corporation (Pearce & Robinson, 2004, p. 345). Wells Fargo’s new strategy will have a positive effect on the leadership and culture of the company and the stakeholders. Employees enjoy being allowed to take risks because it makes them feel and believe like their opinion matter. Leadership will be able to focus on other important tasks while stakeholders will be more confident in the services that Wells Fargo continuously provides. Stakeholders will also be convinced that the company has their best interest at

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