The Five Generic Competitive Strategies in the Money Center Industry and the

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The Macro Environment To lead an organization efficiently we must know where our company is situated, as well as the outside and inside influences. Some of these factors are controllable and others not. The controllable aspects can be considered as part of the “immediate industry and competitive environment” such as suppliers, competitors, customers, new entries, and substitute products, and can be influenced or played on by a better productivity, marketing of quality of the products. However, the Macro-Environment consists of forces that originate outside of an organization and generally cannot be altered by actions of the organization such as the demographic, Social and Global forces, the political, legal and regulatory factors, the Natural environment, the Technological forces and the general economic conditions. Although they are all external factors, companies can take advantage of the different turns they bring about and have more control over the direction the company is taking; and some industries have a little more power over some of these cited factors than others. My selected industry is the Money Center Banks, which is a subdivision of the big financial sector, and regroups companies such as Bank of America Corporation, Citigroup Inc., JPMorgan Chase & Co., State Bank Financial Corporation and many others. First of all, the General economic condition affects all the components of life in general and businesses in particular. When taken at a local, state, national or even international level, factors such as rate of economic growth, unemployment, interest, saving and inflation rate, trade deficits and surplus, GDP and so forth, affect every single aspect of the economy on both the supplier and consumer side. Concerning our selected industry for instance, a low interest rate will stimulate loan and business enterprises; while a very bad economic

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