Full Sourcing I Am Legend, Village Road Show pictures, Associated with Warner Brothers Pictures. Content an explanation of why you chose this text for your AOS I have chosen this text because it is an unusual, unexpected thriller/action movie. I also enjoy this movie because it has blood thirsty mutant zombies that are taking over New York. It is a very sad, strong and emotional story about a man named Robert Neville who is a military Virologist who is trying to find a cure for an incurable virus. This contagious virus infects the whole human race of New York City and turns them into flesh and blood thirsty mutant zombies.
1. Why has it been important for Perry Ellis International to give freedom to a new venture team in order to relaunch Original Penguin? It is important for Perry Ellis International to give freedom to new venture in order to relaunch Original Penguin because although Original Penguin has its glamour run in the 1950s, the consumer interest in the brand itself soon faded. Chris Kolbe ideas to revive the fledging brands proved to be extremely successful as the new products did managed to sell out almost immediately. It is due to the fact the Kolbe recognizing the fact even in the fashion industry, there must be continual innovation to order to survive the competition.
The Laurel “The King of fashion” set me inquisitive and the readings and facts belittled the prominent pioneers and enlightened the true harbinger of the modern fashion. And there was no turning back in appreciating the harbinger of modernism. Poiret was an influential French designer of early twentieth century who led a fashion renaissance, abandoned from the rational fame for a long time is celebrated as the true precursor who created the standards of modern fashion. He was an inspiration of not only passion but also state of the art hard work and smart work. He moved with the time and focused on creativity rather than expensive couture.
The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON. By using her beauty it gives the product credibility and it manipulates people because a famous person is being used and one immediately assumes that the product must be good. Furthermore, alliteration is used. Susan Sarandon’s initials match the initials of the title “Star Style” people will be more compelled to buy the product because she uses it and especially because the words confident and charismatic are used to describe her, again alliteration is shown. The REVLON advertisement use of rhetoric appeals to those who know who Sandra is and like
Prada also captured the attention of literary and cinematic audiences when the novel "The Devil Wears Prada" was first published in 2003, and then was made into a movie in 2006. Prada brand's distinctive originality is built on its unique approach to style, craftsmanship and constant innovation in materials and designs, as it unceasingly exert creativity in the development of fashionable designs, sophisticated fabrics and innovative production techniques. At the heart of the evolution of fashion, Prada has been a sophisticated interpreter of its times and a forerunner of style and trends. The Prada brand targets an international customer base that is modern, sophisticated, attuned to stylistic innovations, and expects craftsmanship of the highest quality. By combining an attention to detail and quality with cutting-edge styling, it aim to make each of our Prada designs one-of-a-kind.
2.1. Style changing During her carreer, Madonna allways decided to change styles and to adapt hersleft and her music to the world around. The fact that she has allways been succefull is obviously related to her intelligence and her good choises when she decided to change her style and her music. As I said before, Madonna’s succès is related to the constant changes of styles but allsaw to the fact that the changes has been made at the tight time and in the right form to touch a new réceptive public without loosing the old one(s). Sometimes, there is a relation beeween the a style and the next one and sometimes not but this change is allways smartly made : either she wants to shoc, either she wants to keep a continuity in what she is doing and that dépend from his succès at this moment or from the évolution of the music and the world.
2. Describe Tontine’s anxiety-solution approach. Tontine’s anxiety-solution approach is a two-stage method: • Firstly, Tontine determined that they needed to create widespread consumer anxiety through raising awareness of the biological concerns that an old ‘grotty’ pillow can pose; • And secondly, Tontine would capitalise on the developed anxiety by adding a new feature to their pillow products, a date-stamp for when each individual new pillow should be replaced, when they would no longer be ‘fresh’ and relatively free of germs (like a use-by date for food and drink products) 3. Describe how Tontine joined with retailers to boost the effects of IMC. In coordination with major retailers such as Myer, Target, Spotlight, Big W, David Jones, Harris Scarfe and Harvey Norman, Tontine utilised a special integrated point-of-sale event.
These might also be described as foliate forms, with sinuous lines, and non-geometric, "whiplash" curves. It was developed by a brilliant and energetic generation of artists and designers, who sought to fashion an art form appropriate to the modern age. During this extraordinary time, urban life it was established. Old customs, habits, and artistic styles sat alongside new, combining a wide range of contradictory images and ideas. Many artists, designers, and architects were excited by new technologies and lifestyles, while others retreated into the past, embracing the spirit world, fantasy, and myth.
The final result of this phenomenon is for example celebrities wearing flip-flops and tattoos, the Saint Laurent’s FW13 collection with a strong influence of street style and even princesses wearing overalls (Princess Diana in the 80’s). 3. Personal perspective I believe the trickle up theory is one of the most influential methods nowadays in the Fashion industry since the 60s. The Fashion world shifted after the War, women started to have a different role in society and society itself changed. The people on the street started to influence the designers and Art was no longer an elite exclusive thing, making the Fashion world open up for everyone.
Focusing on at least 2 photographers, give an account on the relation between photography and fashion or photography and advertising. Since the invention/discovery of photography, fashion has always been a prominent area for photographers to shoot. With the popularity of fashion magazines and journals throughout the 20th century photographers could now capitalise on this market whilst also showing the public their artistic vision on a huge scale. Fashion is a form of conveying identity, what we wear indicates who we are as people, our personalities, where we stand in life, our social level. Although many may consider this extremely shallow, this is exactly what the fashion magazines are selling to us...identity.