Madonna : the Reigning Queen of the Pop

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Madonna : the reigning queen of the pop 1. Describe and explain the strategy being followed by Madonna in terms of the explanation of compétitive strategy. To describe and explain the strategy being followed by by Madonna in terms of the explanation of compétitive strategy, we have to define the compétitive strategy : The compétitive strategy is concerned with how a strategic business unit achieves competitive advantage in its domain of activity. The Generic strategy chosen by Madonna is without any doubt the différentiation strategy. 2.1. Style changing During her carreer, Madonna allways decided to change styles and to adapt hersleft and her music to the world around. The fact that she has allways been succefull is obviously related to her intelligence and her good choises when she decided to change her style and her music. As I said before, Madonna’s succès is related to the constant changes of styles but allsaw to the fact that the changes has been made at the tight time and in the right form to touch a new réceptive public without loosing the old one(s). Sometimes, there is a relation beeween the a style and the next one and sometimes not but this change is allways smartly made : either she wants to shoc, either she wants to keep a continuity in what she is doing and that dépend from his succès at this moment or from the évolution of the music and the world. To illustrate this, we just have to look at the number of album she has done and her style changing : she launched 11 albums and changed her style 9 times. 2.2. Allways staying in the medias Another fact that can explain the compétitive strategy from Madonna can be the fact that she trys to allways stay in the peoples mind. In fact, when she isn’t promoting a new CD, people talk about herslef beacause she is performing live all around the world. When she isn’t

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