Cover Girl Ad Analysis What’s the best cover girl lip-gloss that’s on the market today? Of course we know that it’s the new wet slicks crystals that make your lips shine without being sticky. Yes, it’s similar like lip balm and it shimmers and glimmers but does it really stay on your lips and don’t smear or run? The over girl ad expresses a strong convincing statement that grabs our attention by showing “America’s Next Top Model” winner Eva wearing the new lip gloss that shows how your lips could be. Cover girl created this ad to simply sell their product and make money off of it.
It shows the four different shades that the mascara is available in on the side to try to get the target audience attention. Cover Girl is known for their bold advertising using beautiful women with flawless faces. On this particular ad the advertiser choose Rihanna as a model because she is young beautiful and adds sex appeal plus she’s very popular in the music business right now. In this ad, Cover Girl claims that this product will lift up your eyes and give you 4 time’s brighter eyes. Exact Eyelight has a reflecting metallic and a hint of tint that turns out your blue, brown, hazel, and green eyes in the blink of an eye.
Here we have Rosie who is a beautiful actress that all men desire, by using her in their ad Burberry is saying that if you wear this perfume you will be equal to Rosie. Ann, a business woman said that she “really likes the way Rosie is
Katie De Hoedt Nickolas White Composition 101 2 December 2007 America’s Favorite Blond, But Why? Before she was Marilyn Monroe and blond, her given name was Norma Jean Morienson. Her image change can be noted as part of her appeal. It was part of the process of reinventing herself and transforming into what everyone became to know her as. The idea of reinventing one’s self, changing one’s life completely, and becoming the marvel of everyone because of it is appealing to Americans.
Cleopatra VII used her charm, wisdom and sexuality to rule and increase her kingdom through the help of men who were medley in love with her. She had a power over men which she used to her own advantage ,,It was a pleasure merely to hear the sound of her voice, with which, like an instrument of many things, she could pass from one language to another,,. (What kind of women p.5). Sources have the same opinion to the fact that Cleopatra’s charm was outstanding and her presence astonishing. (bibliography p3) She also knew how to look her best and even wrote a book about cosmetics.
Therefore, companies employ various strategies to advertise and sell their products or services. Companies try to promote and sell their products to customers that they have identified in a target market. They implement marketing strategies to help accomplish the goal of profitable sales. Hence, marketing strategies are vital to the success of the company and the marketing strategy that a successful company employs will seek to overcome shortcomings and increase the company’s revenue. Lane Bryant is one such retail store that has developed marketing strategies that has made them one the most profitable retail stores for women who are larger in size.
Regardless of the criticism she soon became a trend setter. She was a model for women in both dress and action, again just like Barbie. Some people disputed that "Gibson Girl" as a national standard for feminine beauty. They felt she would disturb social order but in fact most women welcomed the change (Gibson Girl, 2010). The caricature image became very popular representing American girls.
In Amanda Fazzone’s article “Boob Tube,” she explains how TV. show heroines are empowered only because they “bask in the sex object role,” even though NOW (National Organization for Women) states that these “intelligent” and “well-rounded” women are able to “break out of the sex object role and portray authentic people.” Fazzone questions NOW’s credibility for their criterion of their idea of authentic and intelligent women. “If heroines like Felicity are empowered, it’s only because they’ve decided that what really drives female power is sex,” Fazzone states at the beginning of the article. Fazzone takes a stand against NOW asking how they choose their endorsements. NOW explains that their endorsements are intelligent, well-rounded authentic women, but Fazzone wants to know if they are really women who bask in the sex object role, and what are the shows NOW endorses are really about?
The producers change some of the techniques of editing to portray the stories they want to tell, but they provide much more juicy and exciting concepts to tell from the want to be famous (Lowry, p. 16). Once the producers determine what they want to happen during the reality shows, then the stereotypes are transformed and the producers are ready to start castings. The producers now see that the exaggerated behavior usually pays off in the max exposure. Reality shows may come and go, but these certain stereotypes of the white female have always seemed to endure. “The Gold Digger” is the one that is focused on marriage, love, and finding a mate that is gorgeous and will be there financially.
The only solution for the disorder is to get more media attention and get more funding. As more people hear about this, there will be a change on how the media portrays “beautiful” women. Slowly thicker and more big bone women are getting the spotlight, for example Kim Kardashian, Beyoncé and Jennifer Lopez. They are shifting people idea the women comes in different sizes and they are beautiful in their own way. Talking about anorexia at a young age should help give a good foundation on their mental thinking on what is healthy and what is