It is mesmerizing to read about the development of feminine modesty, which Peril illustrates throughout the essay with abundant factoids highlighted with bullets within the text of the essay. “Betsy Martin McKinney told readers of Ladies’ Home Journal that…sexual activity commenced with intercourse and completed with pregnancy and childbirth” (pg. 280-81). This particular bulleted point precisely offers an excellent view on sexual intercourse and how girls of the think pink era were taught to think. “[A] new game for girls called Miss Popularity (“The True American Teen”), in which players competed to see who could accrue the most votes…for such attributes as nice legs…[and] a constant’s figure, voice, and type” (pg.
This demographic of women as selected because the main goal of marketing “is to package individuals, or groups of people, in ways that make them useful targets for the advertisers of certain products through certain types of media” (Turow 99). This is shown by the contents of Health magazine where there are articles that are for women of all age groups who care about their health. Some of the articles are: “Tips on How To Have Amazing Skin at Any Age,” “Fighting Breast Cancer,” “Finding Fast Food That Will Not Make You Fat,” “Controlling Food Cravings,” and “Jennifer Love Hewitt’s Healthy Body Rules.” Pictures in most of the ads and articles consist of women of a non-adolescent age group, usually working out, cooking, not scarily skinny and basically trying to remain healthy.
Eladio Quinones Professor Tabor EN-103 2 December 2012 “Cover Girl + Olay” Parent Magazine pg 21 In the challenging industry of make-up; many companies hire advertisers that can use different techniques to persuade consumers to buy their product. Cover Girl and Olay have used a combination of techniques to capture their audiences. In this advertisement using Ellen DeGeneres they have used a combination of ethos, pathos and logos. In the ad Ellen is on the left side of the page with a white background and by her wearing black clothes makes her stand out. With a big smile and her hands holding her jacket makes her look cheerful.
Media and Lifestyle The art on the silver screens transcended onto the clothing that woman wore to personify a certain independence. Woman felt stylish and sophisticated even under the unstable economic climate. Technicolor, colored film, was also breaking through, allowing audiences to see the colors that are in style for the season. The color champagne became a red carpet classic for Hollywood favorites such as Jean Harlow and Loretta Young (figs 1-2). Children’s fashion was influenced by what Shirley Temple would wear in her films (Chancey, fig 9).
There will be several ladies touching you on your hair and face at once but don't worry, this is essential to win queen. The hair beautician (who costs another hundred dollars), will bring in her fake platinum blonde wigs that she curled and begin to put that on you. The makeup artist
*Strengths of the essay: Hello Mariam. My name is Sinila G, your tutor for the day. In the conclusion you have stated, “Logos is used to show why the viewers should trust CoverGirl products. Ethos convinces the viewers to buy CoverGirl product by using a well-known actress and model named Queen Latifah to advertise their product. Pathos shows how the product is satisfying Queen Latifah by her emotions in the ad.
The Market Segment (Primarily women 30 and under) connected with segments Brand Values of honesty, human and animal welfare and the concept of their money from purchases going to a ‘greater good’ or ‘better purpose’ – this was a new concept at the time. From Porters 5 Forces Model we can see that the cosmetics industry was attractive when looking at the industry from TBS perspective (See Appendix 1a). You can also see from its success how over time it changed and competitors followed. (See Appendix 1b) After reading the case study and performing analysis you could say that TBS effectively moved into a ‘Blue Ocean’ with their market position in the cosmetics industry. When reviewing a Strategy canvas(Appendix 2) for Cosmetics industry and TBS you can see how TBS tailored it use of the perceived Critical success factors to stand apart from the ‘industry norms’.
The advertisement is using a beautiful woman as one of the layout to grab the viewer’s attention. They use an attractive woman with intense makeup to distract the viewers to look at the
“Extreme makeover shows us people being made good-looking enough to be on television.” (pg. 804) The author believes that the high percentage rise in plastic surgery is due to the influence of American media. Blum mentions that the American twin poles are Youth and Beauty. Starting with teenagers, American media has made an impact in teenager’s target of body images and taught them to dress to impress. Young girls now have the ideal of the perfect look which that involves thinness and volume in certain areas in their body such as breasts.
The media portrays “flawless” and “thin” as beautiful, thus creating a standard for what teenagers aspire to look like. The average person is exposed to over 400 advertisements of this type each day. By the time a girl is seventeen years old, she has been exposed to over 250,000 messages through the media. Studies have discovered that 56% of television commercials and 50% of advertisements in magazines use beauty as their focal point to make their product more appealing to females. The constant exposure to these beauty-oriented advertisements can have a very negative influence on adolescent girls, causing them to become self-conscious of their bodies and to obsess over their physical appearance.