Tanglewood Case #1

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Tanglewood Case 1- Assignment #1 Case description/Introduction The Tanglewood Department Store chain offers moderately priced clothing, appliances, electronics and home décor, yet it sets itself apart from other retail stores in a very distinct way. It carries an “outdoors” theme in each of its stores, with a large camping and outdoor living section in every store. This Bass Pro meets Macy’s effect is complimented by a simple, elegant and uncluttered design concept that brings in a steady crowd of middle and upper-income customers. In less than twenty years, Tanglewood has grown from one store to 243 stores in eleven states and credits that success to having a solid foundation built on employee participation, customer satisfaction and profitability. Identification of business strategy/goals Even though Tanglewood offers pretty much the same merchandise as other retail chains, they focus on offering a more quality product than what could be found at discount stores. Their stores have a more designer appearance that appeals to their middle to upper-income clientele, and offering quality products at moderate process all while providing excellent customer service keeps the customers coming back for more. The natural look that derives from the outdoors theme of the stores is further accentuated by the use of the store’s own brands of merchandise which can be found throughout the store. Online shopping is available through the company website, with in store pick-up availability and low-rate shipping. The company is looking to consolidate its current management strategy which is comprised of both the corporate and store level components. The corporate staffing service collects data needed for recruiting, selection and retention, and then forwards those recommendations to management of each store. Management is then left with the responsibility of recruiting,

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