Kudler Fine Foods Market Analysis Kudler Fine Foods is a gourmet food grocery mart that prides itself on serving the customer with the finest organic foods available from around the world. Business owner Kathy Kudler realized there was a demand for a gourmet food market in her hometown of La Jolla, California. She believed that there was a market for quality foods, and that people would be willing to shop at a store with a concentration of rare quality foods. The company slogan is shopping the world for the finest food. This slogan emphasizes the company mission to truly serve what they believe is the best items from around the world, no matter the location.
Target Corporation Target Corporation is not just a department store with great value items. Target’s organization is a company who values their guests outside of their stores and they are committed to their team members. Target’s goals and mission statement “To make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More - Pay Less ® brand promise. We are guided by commitments to great value, the community, diversity and the environment (Target.com, n.d). A quote by Peter Drucker sums it all up for Target corporation, “Marketing and innovation are the two chief functions of business.
Each store has the very best selection of goods whether they are domestic or imported to suit the needs of each of its valuable customers. Kudler Fine Foods prides itself on being stocked with fresh meat, fresh seafood, hand made baked goods and pastries, fresh fruits and vegetables, and clean and wide ranging deli and dairy commodities (Kudler Virtual Organization, 2011). Kudler Fine Foods marketing objectives are intended to amplify it's services in bringing nothing but the best products to its intended target market. Kudler Fine Foods plans for their
The plan will allow Kodak to clearly state the objectives of the organization, intentionally set goals, and develop an approach to achieve the goals of the organization. Kodak has the resources to make this strategic plan effective if it matches the strategic thinking of the organization. This paper will discuss how Kodak can implement a strategic plan; integrate with the Cloud industry, what strategy is best for Kodak to take at a corporate level, and how the organization can remain competitive in a diverse environment. The benefits of an effective strategic will provide a base to measure the progression of the organization, provide a clear focus of objectives, and build relationships between employees and managers within the organization. Kodak has the potential to show great progress if they can align and implement a plan with the organizations goals to continue to work towards a successful future.
If the company wants to be successful, the store must decide what market the product will thrive in, what the competition is and how to market the product given the retailer’s available resources (Marketing considerations for small-scale specialty food producers, 2007). With Kudler Fine Foods’ emphasis on gourmet items, they have created a niche market for their products. Niche marketing allows companies to target a very specific audience and to give them exactly what they want or need (Levinson & Lautenslager, 2005). By conducting market research, Kudler Fine Foods can narrow in on the wants and needs of its customers. Market research is not something a company should do on its own.
Marketing Research Rochelle Woods MKT/421 April 2, 2012 Ricci Rizzo Marketing Research The original vision of Kudler Finer Foods was to be a one stop gourmet food store. As a result Mrs. Kudler’s vision, Kudler Finer Foods growth continues to manifest. Mrs. Kudler built an expanding entity having direct control on customer service, all orders for the business and hiring. Known for her kindness and generosity to employees, this has allowed Kudler Finer Foods to prosper. Kudler Fine Foods (KFF) began as the dream of a local entrepreneur and has in the most part been successful.
By fully managing the organization and their effectiveness and efficiency Kundlers can obtain the overall business intelligences goal of the mission. The marketing strategy should look at and use a competitive intelligence to accomplish these goals. The strategies of understating and knowing productive organization can give the upper hand with knowing the competitors market. Also by viewing the competitor’s sites, stores, and marketing strategies Kundlers can achieve the mission they set for their own business to excel past the competition. Analysis within a business should serve as a vital function.
Herein, includes identifying the areas of purchasing the business in which negotiating with the seller, and an overview of the Gentlemen’s Top Option business explaining the advantages and disadvantages associated with purchasing the business rather than starting a new business within the same industry. Business Model and Necessary Training Gentlemen’s Top Option was established in 1996 and incorporated in Vermont, providing the finest in men salon services; which happens to be a part of their business model. In order for a business to achieve such services, the entrepreneur must understand the importance of a mission statement along with setting a healthy foundation of core values. As a growing business, GTO understands the importance of fostering customer loyalty and earning customer respect through exceptional communication, attention and customer service. GTO has also promised the customers their own uniquely run salon, with
Kudler’s Fine Foods Finance and Accounting Systems Business Systems BSA/310 Kudler’s Fine Foods Kudler Fine Foods is a spirits, fine wines, and upscale specialty food store offering customer both domestic and imported products. Kudler Fine Foods mission is to use their experienced, helpful, and knowledgeable staff to “shop the world” for the finest products, giving customers the choice of aspiring to purchase the finest epicurean delights. Kudler Fine Foods uses management, operational, and supporting processes to achieve this goal. This paper will focus on Kudler Find Foods finance and accounting business information system, which is part of the supporting processes. Supporting Processes
Whole Foods Market is the largest retailer of natural and organic foods in North America and the United Kingdom (Whole Foods Market, 2013). Whole Foods seeks the finest natural and organic foods available, maintains the strictest quality standards in the industry, and has an unshakeable commitment to sustainable agriculture (Whole Foods Market, 2013). Conclusion The analysis provided Kathy Kudler of Kudler Fine Foods with a snapshot of where the company currently stands and addresses needed improvements. Identifying the company’s strengths and weaknesses through customer surveys helped to ascertain the areas Kudler Fine Foods must implement to remain competitive in the market. The strengths of the company are beneficial for sustenance; however, the weaknesses could pose a threat to the company’s long-term viability and its desire to remain a leader in the region.