Systematic Design Boardgame: Student Life

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Rijksuniversiteit Groningen Faculty of Economics & Business Systematic Design Boardgame: STUDENT LIFE Group 8 Team Members: Pieter Koomen Malou Nijboer Lisette Prins Bibianne Roetert Yvo Slagman Cathelijne van Mossevelde Specialisation Course Business Development November, 26, 2008 Course: Date: STUDENT LIFE Group 8 Preface This report is written as part of the specialisation course Business Development. We designed a board game and this report gives an explanation about our market research, how we used that information to design the game, what the game is all about and what kind of design techniques we used. We would like to thank Mr. Kratzer, Mr. Van Engelen, Mr. Leenders and our fellow students for their usefull lectures, information and feedback. We hope you will enjoy reading this report. Pieter Koomen Malou Nijboer Lisette Prins Bibianne Roetert Yvo Slagman Cathelijne van Mossevelde 1 STUDENT LIFE Group 8 Table of Content Preface Table of Content Chapter 1. 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Chapter 2. 2.1 2.2 2.3 2.4 2.5 2.6 2.7 Chapter 3. 3.1 3.2 3.3 3.4 Chapter 4. 4.1 4.2 4.3 4.4 Epilogue References Appendix Pre Design Introduction Market Research Competitor Analysis Principal Feasibility Sustainability Social Networks Product Design Brain Storming & Mind Mapping Requirements Objectives Tree Functional Analysis Morphological Chart Story Line Ideas Final Idea: Student Life Board Game Game Description Elements Playing Rules Physical Explanation Marketing Product Comparison Promotion Distribution Product Life Cycle 1. 2. 3. 3. 4. 5. 7. 8. 9. 10. 11. 11. 12. 13. 15. 16. 17. 18. 19. 19. 20. 21. 22. 25. 25. 27. 27. 27. 29. 30. 31. 2 STUDENT LIFE Group 8 Chapter 1. Pre Design This chapter is about the phase before designing starts. We will give a short introduction about this report and the board game. After that we

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