Summary: Hidden Valley Cabins

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Hidden Valley Cabins ------------------------------------------------- Executive Report Date: 04/08/2012 Executive summary The executive report I’ve put together using the Tourism Queensland website covers the evaluation of market data, distinguishes the characteristics of possible markets and assess the viability of making changes to current operations; so that marking opportunities can be taken advantage of. I have completed a situation analysis coving the market background, market size, market growth, key competitors, environmental factors, market segments and consumer behaviour facts. I have investigated possible marketing opportunities and an evaluation in terms of their likely fit with Hidden Valley Cabins goals. Researched…show more content…
| Weaknesses * Limited opportunity for staff training and development * Remote location of cabins | Opportunity’s * New types of tours around the Hidden Valley Region * Solar hot water * New types of eco-friendly ways to reduce carbon footprint. | Threats * Knowledge gaps * Price wars between other resorts * Staff leaving because of remoteness and other factors. * Sustaining Power and living essentials in long storm conditions. | Purpose of report The purpose of this report is to evaluate the ecotourism market of Hidden Valley Cabins and to recognise the characteristics of the possible markets. Also to assess the practicability of making changes to current procedures so that marketing opportunities can be taken advantage of. This evaluation is critical for the business as it will assess the potential new market roads the business can take. Situation Analysis Marketing…show more content…
One business owner was spending up to $200,000 on diesel per year and is now saving up to $80,000 annually all thanks to their beneficial workshops. Ranking of Opportunities The most beneficial opportunity for the Hidden Valley Cabins is that they offer a resort not only eco-friendly but also as much welcoming and friendly as well. They offer a place to come and stay in a natural habitat that reflects tranquillity compared to the urban regions that are over populated and congested. This contributes to the business through tourists, and visitors who holiday. Many tourists enjoy exploring new opportunities and visiting Queensland’s wildlife. This is beneficial to the company as they offer a range of hikes to discover this real life experience. Another beneficial opportunity would be during different weather and drought seasons occurring. By using the funds that the resort gains from their environmental practices they can create activities including tours, sightseeing, and indoor relaxations that are therapeutic for the body and mind. Although they will need to invest their money into building covered areas for tours to still undertake commencement and hire new appropriate
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