CASE ANALYSIS REPORT WILSON’S FAMILY RESTARUANT Presented to Professor John Pippy Memorial University OF Newfoundland Presented by Heather Careen Student # 201231388 August 8, 2014 Table of Contents EXECUTIVE SUMMARY 3 COMPANY OVERVIEW AND BACKGROUND 3 THE PROBLEM 4 CURRENT MARKETING SITUATION 4 SWOT Analysis 4 Consumer Analysis 5 Competitor Analysis 6 Constraint 7 IDENTIFICATION AND ANALYSIS OF ALTERNATIVES 7 RECOMMENDATIONS 9 Products and Services 9 Increasing Marketing Communication 10 Establish Loyalty 11 IMPLEMENTATION PLAN 11 BUDGET/EVALUATION 12 References 13 APPENDIX A – SWOT Analysis 14 APPENDIX B – Segmentation Scheme 16 APPENDIX C – Customer Analysis 18 APPENDIX D – Competitor Analysis 20 APPENDIX E – Analysis of Alternatives 22 APPENDIX F - Recommendation 24 APPENDIX G – Implementation Plan/Budget 26 EXECUTIVE SUMMARY John Wilson, owner of Wilson’s Family Restaurant, is faced with problems of declining sales, retaining customers and new competition. The purpose of this paper is to analyze the situation facing Wilson’s Restaurant and to provide a report summarizing the analysis and recommending a course of action to strengthen the restaurant’s brand, increase relationships with its customers and provide the best dining experience possible. To accomplish the task at hand a SWOT analysis was developed to discuss the restaurant’s strengths, weaknesses, opportunities and threats. As well, a consumer analysis was provided to discuss the relevant benefit segments for the restaurant. As Swiss Chalet is going to be the new kid on the market, Wilson’s competition, a competitive analysis of Swiss Chalet is also provided in the report.
Coast4Life Inc.-Strategic Analysis and Recommendations To: Board of Directors, Coast4Life Inc. From: Pat Brown, Financial Controller Date: January 25, 2013 Introduction: The purpose of this report is to analyze Coast4Life’s current business situation and opportunities and to recommend alternatives in order to meet the board of directors’ mandate that Coast4Life remain profitable during the downturn. This report includes an analysis of alternatives and recommendations on strategic issues. Major Issue: To remain profitable during the downturn * Should Coast4Life divest the Fraser dry dock? * Should Coast4Life target more profitable market segment? * Should Coast4Life register its ships in Liberia and hire unskilled crew and hospitality workers from underdeveloped countries for low wages?
-Site Description & Analysis- “Everyone profits from sustainability, from our groups to our employees back to our owners” - DoubleTree Employee Course: HOST 4104 Professors: Karen Ekstein, Paula Johnson Date: December 7th, 2012 Pages: Table of Contents Description of the Company 3 - 4 Description of the Sustainability Practises 4 - 6 Analysis of the Sustainability Practices 7 – 9 Issues, Gaps, Recommendations 10 – 11 Works Cited 12 Introduction The company we focused on was DoubleTree by Hilton, examining the company as a whole for their use of sustainable practices. A sustainability plan was released by the company in 2010 to which all DoubleTree locations were involved in. This document was published online and allowed us to begin with a large structure for our assignment. Furthermore, we visited the DoubleTree location in Niagara Falls to observe how they put forth the effort into these sustainable practices. Description of the Company DoubleTree by Hilton is a full-service hotel brand that provides the convenience in a refreshingly warm and welcoming environment.
21 4.3 Problems 22 4.4 How does our proposed carnival complement existing efforts? 23 5 Conclusion 24 5.1 Summary 24 5.2 Further application of project 24 5.3 Further improvement of project 24 6 Bibliography 25 7 Appendix 29 7.1 Appendix A: “Who wants to be an Aqua-man” Game 29 7.2 Appendix B: Details of the various educational trips 31 7.3 Appendix C: Letter to Singapore Environment Council requesting for sponsorship 34 7.4 Appendix D: Letter to Golden village requesting for sponsorship 37 Project Task 1: Groundbreaker Introduction 1 Overview Our project focuses on the environmental contributions of marine explorer, Jacques Cousteau and his invention, the aqua-lung. Jacques Cousteau was a
Economic 3.1 contribution of Marriott to UK GDP 3.2 Contribution of Marriott to employment in the areas 3. Social 4.3 Average weekly household expenditure at the areas 4.4 Average weekly household expenditures on holiday and short trips 4. Technological Impact of the internet/ technological innovation on Marriott 5. Environmental 5.1 numbers show level of sustainability awareness at the areas. 6.
HPM205 Marketing Plan The Thistle Hotel Gloucester Road Cheltenham GL51 0TS Period of plan: 2011-2012 Executive Summary This plan has been created to show the development of marketing techniques to improve weddings at the Thistle hotel, from January to December 2011. The marketing plan will explain how the improvement of promotional techniques can lead to a higher percentage of weddings being booked throughout 2011, including the quiet months (October 2011-February 2012). Brief overviews of the external factors that may impact upon the Thistle hotel during this period include economic downfall, local competition, celebrity influences, the time of year, coinciding events, cost and staffing. Internal factors that may impact upon the Thistle include finance, such as the cost of the wedding packages available. A further issue is that the Thistle does not offer a dedicated wedding co-ordinator as standard to clients.
Enterprise System Research assignment Enterprise System Research assignment Integration Integration Profits Profits CRM CRM HR HR Finance Finance Marketing & Sales Marketing & Sales Table of Content ERP System 3 Key Components of Enterprise System 3 Actual Components 3 Functional Areas 4 Benefits and costs of ERP system Implementation 5 Comparison between SAP, Oracle and Microsoft Dynamics 6 ERP Implementation cases 8 Executive Summery 9 Background 9 Hewlett-Packard 10 Motivation for Implementation 10 Launch Strategy 10 Implementation Issues 10 Results of Implementation 11 Chatzigeorgiou GP 12 Motivation for Implementation 12 Launch Strategy 12 Implementation 13 Results of Implementation 13 Comparison of the two companies 14 Conclusion 14 Resources 15 ERP system Enterprise Resource Planning (ERP) software applications act as the central company-wide information system. ERP systems integrate all of an organization’s departments, divisions, lines of business and geographical locations into a single, shared, unified and enterprise-wide information system. Key Components of Enterprise System Actual Components * Transactional database * Management portal/dashboard * Business intelligence system * Customizable reporting * Analyzing * External access via technology such as web services * Search * Document management * Workflow management Functional Areas ERP software typically has Accounting, Business Intelligence, Financial Management, Procurement, Inventory & Stores Management, Sales & Distribution Management, Manufacturing, Human Resources Management, Project Management and Customer Relation Management Modules. Functional Areas | Contents | Finance/Accounting | It is the production of information about
Upon completion of this degree, I plan to work for an international micro and SME financing establishment for five years which will give me hands-on experience that will eventually help me in starting my own micro and SME financing firm. My admission in the undergraduate program in Business Administration at NUST Institute of Management Sciences (NIMS) was the first step towards the achievement of my career objective. The three years spent at NIMS equipped me with the ability to comprehend and implement all concepts related to my academic skills including financial modeling, portfolio management, and valuation of companies etc. My business acumen has been developed by courses such as International Financial Management, Risk Management and Investment Analysis and Portfolio Management. Although I grew tremendously during my undergraduate degree, it wasn’t until I wrote my MBA paper titled ‘Microfinance – An Effective Instrument for Poverty Alleviation’ that I realized the immense opportunities presented by micro and SME financing especially for an underdeveloped economy like Pakistan.
Course Work PAPER: MBA ()DISSERTATION A Critical analysis of Customer service in relation with Customer satisfaction in Marriott hotel, London. Table of Contents Page No Abstract 5 Declaration of Originality 6 Acknowledgements 7 Chapter 1 1.1 Introduction to the Problem 8 1.2 Background 8-10 1.3 Aim and Objectives 11 1.4 Justifications 11-12 1.5 Limitation of the research 12 1.6 Company Background 12 1.7 Conclusion 13 Chapter 2 Literature Review 2.1 Introduction 14 2.2 Measuring the Customer Service 14-15 2.2.1 Components of Customer Service 16 2.3 Service VS Satisfaction 17-18 2.4 Relationship in Service Industries 18-20 2.5 Relationship Commitment and Quality 21 2.6 Service Quality 22-23 2.6.1 Service Quality in Hotel Industry 24 2.6.2 Interrelationships among Service Quality and Customer service 24-25 2.7 Multi-expectation Framework 25-26 2.7.1 Technology 26-27 2.7.2 Customer Value Delivery 27-29 2.8 Conclusion 29 Chapter 3 Methodology 3.1 Introduction 30 3.2 Secondary Research 30 3.3 Primary Research 31 3.4 Research Approach 32 3.4.1 Inductive Approach 33 3.4.2 Deductive Approach 34 3.5 Research Design 35 3.6 Purpose of Study 36 3.7 Data Collection Method 36 3.8 Semi Structured Interviews 38 3.9 Ethics 38 3.10 Limitations of Research & Conclusion 39 Chapter 4 Data Analysis 4.1 Introduction 40 Section A 4.2: Reporting of findings (Questionnaires) 40-50 4.3 Reliability Analysis 40 4.4 Total Variance Explained 51 Section B 4. 5.
|management SCIENCE, Strathclyde University | |Reflection and Discussion | |‘Practicalities of effective business analysis’ | | | |John Kerr, 3rd December 2010 | | | |Word count: 3585 | | | | | Contents Introduction 2 Characteristics of a good OR/MS Model 2 Chosen case study and characteristics 5 Issues with problem structuring, data collection and analysis 6 Problem structuring methods 6 Data Collection 7 Analysis 9 Management of OR/MS intervention 10 Implementation 11 Key difficulties 11 Project related 12 Tesco case study 13 Conclusion 13 References 14 Introduction This assignment first reflects and discusses good modelling