Strategi Management Projetc of Unilever Ltd.

6669 Words27 Pages
BUSINESS POLICY & STRATEGY Project on: STRATEGIC ANALYSIS OF Unilever Pakistan Ltd. Submitted to: Mr. Syed Nauman Ahmad Submitted by: Durr-e-Nayab MBT-FA11-027 Fatima M.Nawaz MBT-FA11-029 M. Irfan Sarwar MBT-FA11-063 Umer Mehmood MBT-FA11-099 Section “C” Submission Date: 22-05-2013 COMSATS INSTITUTE OF INFORMATION TECHNOLOGY, LAHORE M. A. Jinnah Building Defence Road, Off Raiwind Road, Lahore Contents Vision Statement 4 MISSION STATEMENT 4 Developed vision and mission 8 Organization external opportunities and threats 9 Competitive Profile Matrix (CPM) 10 External factor evaluation matrix 11 Organization internal strengths and weakness 14 INTERNAL FACTOR EVALUATION MATRIX (IFE MATRIX) 16 SWOT MATRIX 19 Strategic Position & Action Evaluation (SPACE) Matrix 21 BCG Matrix (Boston consulting Group): 24 INTERNAL-EXTERNAL MATRIX (IE Matrix) 26 GRAND STRATEGY MATRIX 27 Quantitative Strategic Planning Matrix (QSPM) 28 QSPM Matrix 28 Strategic Recommendation 33 Long term Objectives and strategies 34 Ratios analysis of Unilever 35 Recommend Specific Annual Objective And Polices 36 Recommend Procedures For Strategy Review And Evaluation 38 Bibliography 40 COMPANY HISTORY Unilever Pakistan limited is a largest consumer products company in Pakistan. It was born out of dream to Set-up in Pakistan an industry of excellence in 1948 as Lever Brothers Pakistan Limited. Unilever Pakistan Limited is Manufacturing & Marketing its Detergents, Personal Products, Tea, SCC Products & Ice Cream over 50 brands. In line with global alignment strategy and in order to leverage the synergies of Unilever’s International brand strength, market edge and corporate image, Lever Brothers Pakistan Limited has change its name to Unilever Pakistan Limited, in August

More about Strategi Management Projetc of Unilever Ltd.

Open Document