Team C will break down and address how Starbucks initiative directly affects costs and the sales of the company’s financial plan. The final section will describe the risks associated with the initiative and the financial impact that these risks have on Starbucks. Strategic Planning Initiative Strategic initiatives are strategies outlined by an organization to achieve the goals and objectives outlined in the strategic plan. The Starbucks Corporation is one organization striving to improve the commitment of upholding and achieving organizational missions and goals. Starbucks is “committed
SWOTT Analysis For Scents & Things to perform a SWOTT Analysis, the company has to answer the following questions about the company’s strengths; the advantages, resources, strengths in the market, and what does the organization do better than the competition. When the organization reviews its strengths this should be done from an internal and external perspective, assessing the customer’s views and incorporating the competitions. Once the strengths are found for the
I will analyze and critique their advertising and sustainability promotion efforts, both internally and externally. A balcony view of their respective plans, directives and social impact will be discussed, and I will offer assessment on the clarity of their sustainability message and what efforts provided the most beneficial response. This paper will compare the methods and effectiveness of their sustainability programs. The results of the comparison may surprise you. ANALYSIS The stark differences in the patron demographics of both Starbucks and Wal-Mart deserve careful review.
Sbux stock paper 4/11/2012 Starbucks Stock Analysis Contents Overview of This Report 3 Business Summary 3 U.S. Economic Overview……………………………………………………............................ 3 Industry Outlook…………………………………………………………………………….….… 4 Current Conditions ……………………………………………………………………………….. 5 Major Competitors: 6 Funadmental Analysis……………………………………………………………………….. 8 Buffett- Hagstrom Methodology 8 Income Statement Analysis …………………………………………………………….. 10 Balance Sheet Analysis 11 Ratio Analysis ….12 Recent News………………………………………………………………………………………13 Analysts’ Opinions 13 Recent Stock Price Movements 13 Graph of Stock Prices 14 Summary…………………………………………………………………………………………. 14 Recap of Analysis 14 Recommendation to Hold, Sell or Increase Allocation 14 Overview of This Report This analysis report gives an evaluation of Starbuck’s current conditions and insight in regards to value creation and stock statistics since the date of purchase 11/1/2011. Provided is a business summary, current economic overview, industry outlook, news, opinions and recent stock movements, along with a comparison to the “Buffet-Hagstrom method”. Business Summary Starbucks was founded on March 30th 1971 in Seattle, Washington. They are in the special eateries sector of the service industry with a focus on purchasing and roasting coffee beans.
The second was a rapidly growing and changing but relatively unknown market with substantially lower individual purchasing power. The Cosmetics and Direct Selling Industries In 1992, worldwide retail sales of facial treatments and color cosmetics products exceeded $50 billion, with the United States accounting for $16 billion. The top four companies in the U.S. cosmetics market in 1992 were Procter & Gamble with $4.3 billion cosmetics retail sales, Estee Lauder, Avon, and Revlon. L’Oreal, a subsidiary of Nestle, dominated the world market with $5.9 billion in retail sales, followed by Procter & Gamble, Avon, Unilever, Shiseido, Revlon, Colgate-Palmolive, Estee Lauder, SmithKline Beecham, and Gillette. Retail sales by the U.S. direct selling cosmetics industry were
Managing Advertising and Promotion Case: Molson Canadian -- The Rant Case question: What should Molson do now? Why? Who: Molson, in particular the marketing team What: Find a new campaign for Molson Canadian, Molson best selling beer Background * The Rant was a successful campaign that resulted to two a point increase in sales (1 point = 15 million) * It was an award winning campaign, but deem played out. Urgency * Beer sales are flat * Molson lost 100 million (89’ – 99’) * Net loss of 44 million (2000) * New competition from imports, regional, micro-breweries Industry * Molson and Labatt are considered duopoly, and make up 90% of the market, valued at 5-6 billion * Beer is slowest growing in alcoholic beverage consumption. (Wines, Spirits are fastest) * Sales are fragmented in the Canadian market * Ontario is the largest market * Quebec is second * BC is third * Ontario and Quebec is 60% market * Brand sales vary per province – why Molson not sold in Quebec?
Starbucks – Marketing Audit Table of Contents Executive Summary 3 Introduction………………………………………………………………………………...4 Marketing audit objectives………………………………………………………………..4 Marketing audit methodology…………………………………………………………….4 Marketing audit scope…………………………………………………………………….5 External marketing audit………………………………………………………………….5 PEST analysis……………………………………………………………………………..5 Political-Demographics…….……………………………………….……………5 Social/Culture…….……………………………………………..…………………6 Economic…………….………………………………………………………….…7 Technological…................................….………………………………….…..…7 Porter's five model……………………………………………………………………...…7 Micro enviromental………………………………………………………………………..8 Market Trends .........................…………………………………………………8 Competitors………………………………………………………………………..9 Distribution………………………………………………………………………...9 SWOT Analysis ………………………………………………………………………….10 Internal marketing audit…………………………………………………………………11 Marketing Strategy……………………………………………………………………....11 Marketing Objectives…..……….…………………………………………………….…12 Marketing Mix…………………………………………………………………………….13 Marketing productivity audit……………..……………………………………………...14 Marketing functions audit……………..……………………………………………...…16 Marketing system audit………..………………………………………………………..16 Marketing organization audit……………………………………………………………17 Recommendations…………………………………………………………………….…17 Referencies…………………………………………………………………………….…18 Executive Summary Since its foundation in 1971, Starbucks has been workinguncompromisingly to achieve the company objective of becoming the worlds leading coffee brand. Havinggone through various stages of growing pain, today theCompany is operating with over 10,000 stores in 37countries. Starbucks success was mostly a directresult of its aggressive expansion plan, that consequentlyturned the Starbucks coffee beverages into a mostfamiliar and
Running Head: Starbucks Strategic Initiative Starbucks Strategic Initiative Introduction Starbucks Coffee Company has not been immune to the current economic downfall. Once basking in unwavering success, Starbucks now faces the challenge of retaining its customer base, which in the wake of economic struggle, has begun purchasing their coffee from less expensive competitors. Starbucks Coffee Company has wisely taken steps in their most recent annual meeting to address the issues of losing business and customers via numerous strategic planning initiatives. In the following paper, we will briefly detail two strategic planning initiatives enacted by Starbucks Corporation, as well as how such initiatives impact the company’s financial planning. Strategic Planning During Starbucks Coffee Company’s annual meeting, a series of innovative customer-facing initiatives were unveiled.
China: Starbucks 2nd Largest market……………………………………………………………………..4 5. Starbucks in US…………………………………………………………………………………………5 6. Beverage Industry in China prior to Starbucks…………………………………………………………..5 7. China current coffee industry…………………………………………………………………………….5 7.1 Barriers to Entry………………………………………………………………………………..5 7.2 Power of Suppliers……………………………………………………………………………..6 7.3 Power of Buyers………………………………………………………………………………..6 7.4 Power of Substitutes…………………………………………………………………………...7 7.5 Competitive Rivalry……………………………………………………………………………7 8. Starbucks China Entry Strategy………………………………………………………………………….7 8.1 Cost Competiveness……………………………………………………………………………9 8.2 Fresh Vs Instant Coffee………………………………………………………………………..9 9. Business Value Chain…………………………………………………………………………………..10 10.
Starbucks also finished the previous financial year with no short-term debt and repaid a lot of its long-term debt. I would invest in Starbucks over Caribou, because of its status as the largest coffee maker in the world, its solid financials, and its efficiency. They cut down production costs, while maximized profits and still returned $460 million back to shareholders through dividends and share repurchases. Financial Ratios Explanation of Ratios Management Discussion and Analysis Common Sized Financials Financial