Liberty University Final Group Paper BUSI520 –B21 Jeffrey Wietholter, Nathaniel Martin, Richard Oros, John Rafoss, Kevin Staples March 7, 2012 Executive Summary Keurig is today’s fastest growing home and business single cup coffee maker. Their invention of the single K-Cup coffee roasting product has revolutionized the coffee industry. Keurig today is a subsidiary of Green Mountain Coffee Roasters (GMCR). GMCR prides itself on producing premium all natural coffee beans and is now providing the coffee for Keurig’s K-Cups. Written below is an integrated marketing analysis of Keurig’s current business.
How will the initiative affect sales? Describe risks associated with the initiative and financial effects they may have. Starbucks Strategic Initiative Your Name Here University Name FIN/370 Date Instructor Name Here Starbucks Strategic Initiative In this paper, Team C will describe the relationship between strategic planning and financial planning for Starbucks Corporation. The first topic covers Starbucks strategic planning initiative and identifies a strategic initiative discussed in the organization’s annual report; from this report Team C will describe how this initiative affects Starbucks financial planning. Team C will break down and address how Starbucks initiative directly affects costs and the sales of the company’s financial plan.
Sbux stock paper 4/11/2012 Starbucks Stock Analysis Contents Overview of This Report 3 Business Summary 3 U.S. Economic Overview……………………………………………………............................ 3 Industry Outlook…………………………………………………………………………….….… 4 Current Conditions ……………………………………………………………………………….. 5 Major Competitors: 6 Funadmental Analysis……………………………………………………………………….. 8 Buffett- Hagstrom Methodology 8 Income Statement Analysis …………………………………………………………….. 10 Balance Sheet Analysis 11 Ratio Analysis ….12 Recent News………………………………………………………………………………………13 Analysts’ Opinions 13 Recent Stock Price Movements 13 Graph of Stock Prices 14 Summary…………………………………………………………………………………………. 14 Recap of Analysis 14 Recommendation to Hold, Sell or Increase Allocation 14 Overview of This Report This analysis report gives an evaluation of Starbuck’s current conditions and insight in regards to value creation and stock statistics since the date of purchase 11/1/2011. Provided is a business summary, current economic overview, industry outlook, news, opinions and recent stock movements, along with a comparison to the “Buffet-Hagstrom method”. Business Summary Starbucks was founded on March 30th 1971 in Seattle, Washington. They are in the special eateries sector of the service industry with a focus on purchasing and roasting coffee beans.
Table of Contents Executive summary 1 1. Introduction 2 2. A SWOT Analysis 3 a) Strengths 3 b) Weaknesses 4 c) Opportunities 4 d) Threats 5 3. Company objectives 5 a) Measurable objectives 5 b) Sustainability objectives 6 4.Target Markets 6 a) Lifestyle segment 7 b) Innovative segment 7 c) Family segment 7 5. Marketing Mix 8 5.1 Product strategies 8 a) Key consideration 8 b) Product strategies 9 5.2 Distribution strategies 11 a) The role of distribution 11 b) Physical distribution 13 5.3 Promotion strategies 14 a) Promotion objectives and Factors that affects promotional mix 14 b) Promotional mix decisions 15 c) Integrated Marketing Communication 16 5.4 Price strategies 16 a) Price objectives 16 b) Prices policies 17 c) Prices settings 17 6.
2) Improve the quality of their financial statements by a) implementing improved systems to track inventory and b) updating the manner in which royalty revenue is classified. 3) Increase operational efficiencies by leveraging assets of newly acquired firms while putting a hold on future acquisitions. Who was Green Mountain? Humble Beginnings Now a billion dollar publicly traded company, Green Mountain Coffee Roasters began as a local café in Waitsfield, Vermont. The small business venture roasted their own top quality Arabica coffee beans, distributed coffee to local restaurants and inns, and positioned themselves as coffee roasters, not just distributors.
EXECUTIVE SUMMARY In North America, the Starbucks Coffee Company is the leading retailer of the finest specialty coffees. Originally founded in 1971, Starbucks has become a leader in global retail stores throughout the world. The company’s objective is to continue its growth as the most respected coffee franchise while providing the finest coffee in the world. Starbucks, now considered a global company, has managed to open over 5100 coffeehouses in 47 countries and projects to have as many as 5800 coffeehouses by fiscal year end in 2009. Their international saga began in 1996 with the first expansion being taking place in Tokyo.
For every year they set their strategies, and all elements of their strategies is quite different. The strategy of the industry and the effectiveness of the International Coffee Organization are dependent on producers and consumers pulling together as one, united global coffee industry, engaging that same philosophy of cooperation. Starbuck believes that a potential customer may enhance their business and that’s why they care their customers, they give the respect, deal them in a professional way, and treat them like their family. Q2. "Panera Bread" Evaluate Panera Bread’s strategy and its effectiveness with executing the strategy within the competitive fast-casual restaurant marketplace.
BUSI 520-D06, Group 2 Liberty University Starbucks Blonde Roast Coffee May 11, 2012 Introduction Provide a description of your product/service and a brief history of the firm that produces your product/service. Starbucks Corporation is a leader in the coffee industry with coffeehouses around the world. Since their inception in 1971, their goal has consistently remained to “share great coffee with our friends and help make the world a little better” (Our Heritage, n.d.). Starbucks is widely known for their retail stores; however, the company has plans of becoming a brand known for their consumer-products as well (Jargon, 2012). Starbucks offers a variety of coffee and coffee products in their retail stores and in grocery stores worldwide.
Date: 5th June 2011 To: Howard Schultz, CEO of Starbucks From: Minnie Lai, EK consultant Subject: An evaluation of the distribution channel used by Starbucks. The following report is being prepared as your request. The findings are as follows: Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 50 countries, including over 11,000 in the United States, over 1,000 in Canada, and over 700 in the United Kingdom. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers.
Despite this intense competition Starbucks is estimating that by 2005 would own approximately 20.5% of the US retail coffee market (Exhibit 6 in Case Study). Crucial to the Starbucks’ success are its employees or partners; the company’s value proposition revolves around 3 axes and this is one of them. Quality of coffee and nice atmosphere are the other 2 components. Partners connect to the level of service and “customer intimacy. It is important to note that the employee