Starbucks China Success

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Starbucks in China Competitive strategy analysis Index 1. Company History………………………………………………………………………………………...3 2. Chinese Coffee Consumption……………………………………………………………………………3 3. Political & Economic Environment……………………………………………………………………...4 4. China: Starbucks 2nd Largest market……………………………………………………………………..4 5. Starbucks in US…………………………………………………………………………………………5 6. Beverage Industry in China prior to Starbucks…………………………………………………………..5 7. China current coffee industry…………………………………………………………………………….5 7.1 Barriers to Entry………………………………………………………………………………..5 7.2 Power of Suppliers……………………………………………………………………………..6 7.3 Power of Buyers………………………………………………………………………………..6 7.4 Power of Substitutes…………………………………………………………………………...7 7.5 Competitive Rivalry……………………………………………………………………………7 8. Starbucks China Entry Strategy………………………………………………………………………….7 8.1 Cost Competiveness……………………………………………………………………………9 8.2 Fresh Vs Instant Coffee………………………………………………………………………..9 9. Business Value Chain…………………………………………………………………………………..10 10. Primary Activities……………………………………………………………………………………..10 10.1 Inbound Logistic…………………………………………………………………………….10 10.2 Operations…………………………………………………………………………………...10 10.3 Outbound logistic……………………………………………………………………………11 10.4 Marketing & Sales…………………………………………………………………………11 10.5 Service……………………………………………………………………………………….11 11. Support Activities……………………………………………………………………………………..12 11.1 Technology development……………………………………………………………………12 11.2 Firm’s Infrastructure…...……………………………………………………………………12 11.3 Human resource Management………………………………………………………………12 12. Competitive Advantage of Starbucks in China………………………………………………………..12 12.1 Type of Competitive advantage……………………………………………………………..13 12.2 Sources of Competitive advantage…………………………………………………………..13 12.3 Sustaining Competitive advantage…………………………………………………………..14 13. Future

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