Spin Master Case Study

580 Words3 Pages
“Spin Master: Turning fun into opportunities” 1. The well known Canadian toy makers Spin Master faced a number of key decisions in the early phases of the creation of their business. Some of which were how to launch their initial product, creating a line of new products and using ideas which others felt wouldn’t be successful. The entrepreneurs set out with their new creation known as “The Earth Buddy”. Harary, Rabie, and Varadi took the risk and made a key decision to approach Roots Canada to launch their product; this worked to their advantage and soon became an instant hit. Another key decision they had to make was the launching of a new toy which had to follow up with the instant success of their product “The Earth Buddy”. Yet again Spin Master proved that they were a thriving new company by creating the follow up product called “Devil Sticks”, this also was an instant success. They used their market awareness to their advantage and began to find themselves rising to the top of the toy market ladder. Soon they found international inventors approaching them with prototypes of an air pressured air plane. After considerable research and weighing their options they made the decision to launch a new category of toys and the internationally known brand of Air Hogs was born. The nature of these decisions were relatively non-programmed seeing as that the environment of Spin Master was one of risk, it does not leave too much room for definite answers as some products might just fly off the shelf and others might not take off as expected. Taking the initial risk to approach Roots Canada and pitch their “small – panty hose covered head filled with grass seeds...” did not pose a definite outcome, which meant that their problems did not offer a cut and dried solution. Most of the decisions faced by Harary, Rabie, and Varadi were non-programmed decisions, as there
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