b. Marketing/Promotion & Brand Management: Under Armour has always taken a keen interest in marketing and promotion. From 2009 to 2015 Under Armour’s marketing budget has doubled from 108 million to 246 million. Like many of the other major sports apparel brands, Under Armour has focused on professional athlete endorsements signing lucrative deals with athletes ranging from Tom Brady to Bryce Harper. To expand its brand awareness Under Armour is rapidly becoming the clothing of choice for many college and professional teams. Just last year the University of Miami made the switch from Nike to Under Armour.
JET2- Financial Analysis TASK 3 Jan, 2014 Competition Bikes Summary Report for Expansion Financial Analysis Task 3 Competition Bikes is looking to expand to speed up its growth at a faster pace than can be achieved within the current facilities. The company has researched and found a perspective “like” company to buy or merge with to achieve this goal. The company, Canadian Biking, is a much smaller company, but has very similar product and would fit well into the current plan for their product mix and distribution points, adding a facility in Canada to their current United States facilities. Canadian Biking’s revenues are currently running at about 20% of Competition Bikes, making it a 20% possible sales revenue gain instantaneously, and allowing a broader sales base to absorb expenses and turn in a net better Earnings Per Share through efficiency gains at the higher revenues. As with any major move in planning the future of a company, all purchases, any sell-offs, possible acquisitions, and any mergers must be thoroughly and meticulously analyzed for their impact and net value to the bottom line shareholders.
“Spin Master: Turning fun into opportunities” 1. The well known Canadian toy makers Spin Master faced a number of key decisions in the early phases of the creation of their business. Some of which were how to launch their initial product, creating a line of new products and using ideas which others felt wouldn’t be successful. The entrepreneurs set out with their new creation known as “The Earth Buddy”. Harary, Rabie, and Varadi took the risk and made a key decision to approach Roots Canada to launch their product; this worked to their advantage and soon became an instant hit.
Jolson Automotive Hoist Case Questions 1. What factors have contributed to Jolson Automotive Hoist’s success to date? Jolson Automotive Hoist (JAH) is still a young and small company with a great potential, which has established its reputation as an excellent product in the Canadian market. With plenty of room for growth in the U.S. market, they should keep their offensive strategic market plan, focusing only in this market, until they can gain enough market share. By establishing a sales office in New York and working more closely with their distributors and wholesalers they could gain more market share.
Marketing Simulation Tammy Harris MKT/421 March 26, 2014 Chris Hudson Marketing Simulations As a marketing manager for Cruiser Thorr who sells high end motorcycles and we see that business is expanding at a rapid pace. Indeed there is more structure needed to the marketing piece to sustain a successful business and seeing that the industry of motorcycles is increasing annually. We must admit that the organization has to work to satisfy the needs of their target consumers. The organization must also work to differentiate themselves from other similar organizations in order to remain vital. Key components in my opinion are the product uniqueness, safety, quality engineering and price.
In addition, the future value of revenue is $36 billion in revenue by the end of 2017 fiscal year. The goal for the company is to drive sustainable and profitable growth as we are able to improve our IT systems for the success of Nike Inc. One of Nike’s competitive advantages is our ability to consistently grow and thrive in a technological environment. Business has increased, the company has a long lasting relationship with consumers and global manufacturer connections. The current condition has changed the depth of business controlling the company’s areas of strength, to invest in the areas that drives future growth, and delivers strong results from year to year. Improving Nike Inc., IT systems will keep the company interconnected with Brazil, Russia, India, China, and South Africa.
Describe the pricing strategy you used during Scenario C of the Simulation Exercise. During scenario C, my strategy was focused on two main goals: 1. Increasing net profits and 2. Maximize capacity utilization consistently to 100% every month. Increase monthly net profits goal was achieve by strategically increase the rental price in cities with high demand and growing market share.
Competing with long established leading brands such as Nike and Adidas, in Under Armour he is building an innovative brand to turn it into a billion dollar international business. The case study presents extensive information about Under Armour’s strategy and key business functions and processes. The objective of your case analysis will be to assess your understanding of its capabilities and core competencies in the value chain and how far these have influenced the success of growth strategy within its competitive environment. You may be familiar with its products as it sponsors international teams and individuals (e.g. golf), however, as you will see in the case its sales are still predominantly in the US.
Timeframe- Immediately with monthly milestone follow-ups Action plan Goal: Increase turnover by 30% Build market loyalty towards ‘tweens’ customers Increase efficiencies Actions: • Introducing 20 new products including a range of 6 ‘health’ lollies that have added nutrients. Each sales staff are to promote to customers during sales, our new products. Including the promotion of our healthy alternative range. Timing: 12mths Milestone 4 weekly • Designing new packaging specifically designed to have greater appeal to the 7-12 age group. Sales staff are to promote to younger customers recommending our new range of packaging during purchasers.
Big companies try to capture the whole market, whereas small businesses target a specific niche. More importantly, there are a few dominant players (i.e. Nike, Adidas, Under Armour) that already have a significant grasp of the market. Since the sportswear industry is a mature market, companies try to expand their customer base by spending a large amount of cash flow on product innovation, advertisement, and sponsorship. The companies especially try to attract customers from competitors, making the competition even more intense