Social Performance:Part 1

3434 Words14 Pages
This research looks at improving the social performance the company while providing responses to the following questions: 1. Describe your company and analyze the various primary and secondary stakeholder groups, their roles and relationships? 2. Recommend ways the stakeholders can influence the destiny of your business? 3. Create a plan on how you would encourage stakeholders to form a coalition to help you achieve your goals. Include a discussion of the specific assistance you think the coalition could provide? 4. Anticipate any challenges in encouraging stakeholders to form a coalition to help you achieve your goals and the steps you would take to overcome these challenges? Describe your company and analyze the various primary and secondary stakeholder groups, their roles and relationships? The company Actium Limited is a medium size public corporation specializing in the sale of accounting and business software solutions. The company provides services that fit the needs of all business groups. Actium Limited has 6,364 employees and has annual revenue of $675 million with share price at $62.00 per share. The company is committed becoming the market leader providing the best innovative software solutions while offering quality service to its customers. Actium Limited is dedicated to doing its part in being a good corporate citizen and has established its goal to set up a foundation that directly funds health-related needs for individual children when insurance and other financial resources have been exhausted. The primary stakeholders of this company includes the stockholders, creditors, customers, suppliers and employees, they provide a unique transaction or two way exchange. The relationship between the company and the stockholders is that the stockholder invests in the firm and the firm
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