Internet Mini Case #6 Williams-Sonoma

1297 Words6 Pages
Case Study Unit VIII Alfred Elvins Columbia Southern University The article, “Internet Mini Case #6 Williams-Sonoma” (“Internet Mini Case #6” n.d.) is a writing that addresses the issues of several practices that Williams-Sonoma has committed. The author attempts to present all the areas of business practices and growth strategies that were perpetrated by the company. The article is clear and concise. The reader is able to understand the major issues that face the corporation and the competition face. Williams-Sonoma is a global company and they purchase products from various countries. The company made an announcement indicating that 58% of merchandise purchases were from foreign sources. (“Internet Mini Case #6” n.d.) The corporation indicated no supplier accounted for more that 4% of the total corporate purchases. (“Internet Mini Case #6” n.d.) QUESTIONS 1. Williams-Sonoma is a leading company that sells specialty products for the home. They use several strategies to maintain a competitive advantage in the market. They currently have 522 retail stores in 42 states and Washington DC. (“Internet Mini Case #6” n.d.) The company has experience a great deal of growth and currently obtains roughly 60% of sales from the retail stores and 40% from the direct to customer sales. (“Internet Mini Case #6” n.d.) Williams-Sonoma leadership had the vision to understand that e-commerce is an avenue of sales that cannot be avoided. They were able to develop websites and catalogs to target markets in areas that did not have the traditional stores. The increase in profitability of the company continued. The company
Open Document