JC Penney was named on this list for its disappointing stock price relative to the retail industry. Its stock price was down almost 45% from January 1 1995 to December 31 1999, while the S&P Retail Department Stores Index increased by almost 43%. Due to declining sales and a deteriorating customer base, CalPERS believes the market has lost confidence in Penney's management.
Having at their side another company advertising and selling their products will provide the opportunity to expand their market. In addition, this decision will provide clear information to the shareholders of the company’s intentions to grow and of its economic stability within the market. On other hand, merging with another company will definitely attract more customers and will increase their sales. These strategies will help in the company’s position before the globalization and will minimize the risks when important financial decisions are
The consumers will benefit by obtaining the quality goods Kudler provides as well as customized promotions based on personal shopping patterns. Tracking the shopping patterns of the customers will help develop a marketing strategy for Kudler. This strategy will allow Kudler to offer certain products at times when an increase in demand has been determined by shopping trends. Kudler will also benefit from this program with an increase in revenue and a more stream lined business process. This program will keep track of individual customers purchasing behaviors, which will allow Kudler to know how much of a certain product to stock.
These ideas need to improve to increase consumer satisfaction. Kudler addresses the product section of the marketing plan to increase sales. For example, Kudler plans to use a frequent purchasing program to notice which items sell most frequently. Kudler will also bring in useful information if the company later contacts the consumers who purchase these items to see if the product is satisfactory or what improvements need to occur to make the product more useful. Kudler may also discover what selections of items consumers want to see on the shelves through the use of this information.
JCT Task 1 Western Governors University Cristina Gottilla Introduction The first fiscal year has been completed for Infolab Technology. The results were not great, given that the company suffered from profit losses. This gave a financial score that was below zero, resulting in an overall score that was above zero. While this is obviously a concern for the shareholders, this report will underscore how the areas of weakness came to be, and what management is going to do about them. This report will also highlight some of the company's strengths.
Like other businesses our goal is to expand as well as build more customer awareness to increase its profits. Kudler wants to build a customer base that will be loyal to their stores. To do this it is important for Kudler to conduct the necessary research needed first to implement this change in the operations department. Especially, because we aim at a specific market with
A decrease in personal income creates a slump in consumer splurges, spending that drives two-thirds of the economy (mckinsey.com, 2009). The longer a recession lingers the more impact it has on companies. Retailers had been hit hard and several well known brands have gone out of business or downsizing. Retail Traffic an industry publication, reported 3,000 stores closing in 2011 was down from 5,000 closed in 2010. However, the battle is not over.
Our fast growing industrial way of life was slowly weakening our economy. Most citizens were investing in the stock-market and getting loans from banks that they couldn’t repay. Americans trusted in their economy, due to its illusion of security. However, this wasn’t the case for very long. The crash happened sometime
The National Employment Law Project finds that about sixty-six percent of low-wage workers are employed by large companies or corporations, not small businesses. “It also found that more than seventy percent of the biggest low-wage employers have recovered from the recent recession and are recording strong profits, yet wages remains unchanged for their frontline employees. The minimum wage hasn't kept up with inflation, making those with families of three or more people well below the poverty level.”(National Employment Law Project) One group claims that by increasing the rate, small businesses will be strapped for making ends meet thus potentially having fewer available job positions. There is also the concern of having to layoff employees in order to make a profit. Another factor to consider is perhaps companies may have to raise the price of a consumer good or product to offset the increase in an employee’s wages.
This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society. Roberts (1988), defines innovation as the successful implementations and exploitation of a new idea or invention . Innovation is the main idea in shaping corporate life and helping companies to adopt various strategic options. It helps to reduce total cost of production, increase income avenues, and maintain efficient operating systems. Innovative businesses also benefit the economy: delivering added value; high quality jobs; successful business; better products and services for customers; and new, more environmentally friendly, processes.