Shannon And Weaver Vs Gerbner Communication Model

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A model is basically a simplification of a complex process/issue that must achieve a purpose. Despite numerous differences, both Gerbner’s model, and Shannon and Weaver’s model explain the process of communication. Shannon and Weaver’s model is generally understandable due to its simplicity and linearity. On the other hand, Gerbner’s model is a lot more difficult to understand due to its complexity. Shannon and Weaver’s model symbolizes the concept of information source, transmitter, signal, receiver, destination and noise using a simple linear structure. Although Gerbner took the liner process as a base, he includes numerous complications such as verbal and horizontal dimensions. These additional elements allow the model to explain the content of a message as well as the means and control of communication. As a result, communication is regarded as having a receptive dimension and communicating dimension. The perceptual dimension to Gerbner’s model suggests that communication begins with the detection of a signal. However, Shannon and Weaver believe that communication begins when the information source is identified. Furthermore, both models present an opposing view of noise. Shannon and Weaver described noise as a problem, where as Gerbner said noise was just a feature. He believed that noise could be created as a result of misinterpretation of people’s perception. Despite the fact that Gerbner’s model is a lot more complex than Shannon and Weaver’s model, it is not necessarily better as both models present their own view on the communication

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