Sergio Marchionne Undertakes Major Strategic and Culture Change Chrysler Group

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Sergio Marchionne Undertakes Culture Changes at Chrysler Group Simon Ware Excelsior College Author Note This paper was prepared for Organizational Business 311 and taught by Professor Gregory Gotches Sergio Marchionne Undertakes Major Strategic and Culture Change Chrysler Group In the new companies of today there is lots of competition and there are lots of competitors to go after the business. If a company doesn’t do things right they risk the possibility of having their doors shut forever. These results are affected by a number or variables such as profit line margins, corporate social responsibility, shareholder happiness, consumer perception and also their Organization Culture. Today I will be addressing the later of these examples which is the organization’s culture. Organization culture is one of the most important yet often overlooked aspects of many businesses today. These are powerful influences on the way people live and act, and they define what is "normal" and how to sanction those who are not "normal In a nutshell it is considered “the way we do things around here”. It is the specific way of doing make business, treating customers, getting along with colleagues and responding to change (Bermer 2010). In the case of the Chrysler motor company, a change in organization culture was needed where the company was in bankruptcy and was being restructured with the Fiat corporation. Chrysler brought in a high powered CEO by the name of Sergio Marchionne to undertake a Major Strategic and

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