Safeway: Koetchups Vs. 99cents Ketchup

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National brand versus store brand On February 26, 2013 I went to Safeway on 2nd and San Fernando near San Jose State University to compare two house brand items versus two national brand items. It was around 4pm and the only workers to be found were either at the register or behind the counter preparing food for hungry customers. As I walked down the aisle, the first thing that caught my attention was these 99cents ketchup that were on sale from its original price of $1.99. When I got a closer look at this brand of 99cents ketchup, I’ve notice that it was a store brand because right at the very bottom right there was a Safeway logo on it. Next to this Ketchup was the well known brand labeled “Heinz tomato ketchup” which was being sold for…show more content…
To the left of the store brand item was a nation brand by the name of Bounty paper towels. Bounty paper towel were being sold at a price of $10.99 for 6 rolls. I also examined the two products and the only difference that I found was when I read the wrapping for Bounty paper towels which claims that the size of the paper towel will total up to 8 rolls. By looking at these two products, just by eyeballing it, the size seemed to be the same even though one claims to be bigger. When I headed to the meat department, I’ve notice that a worker was restocking on meats and I took the opportunity to ask him how much it would cost them to put these items on the shelf while holding up my “Thirsty” paper towels and store brand ketchup. The worker gave me a strange look and asked “why are you asking this?” I told the worker that my family was planning to operate their own grocery market and wanted to learn some information as to how Safeway operates their market. The worker ignored me and went up to a nearby customer and asked him if he needed any help, the response was a simple “no thanks.” I knew that the worker was trying to avoid me so I stayed close and when he finally looked at me, he gave me the answer of “I’m not sure I have to ask me boss about that.” I did not get the answer that I wanted but I did pay for two cheap items that would have normally cost me around

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