Lynx, also known as Axe is a brand of male grooming products, owned by the British/Dutch company Unilever. Ever since the launch of the products, the advertisements for Lynx have been depicted using sex appeal. The audience for these advertisements are generally young males, due to explicit images used. The purpose of these advertisements is to attract young males to purchase the product, by using images to make the product more appealing. I will be discussing the visual images and language used in the three advertisements I have chosen, and comparing them.
Crossfit is a brand new and up and coming competition. So this product really targets men who want to do this competition as well. The value proposition and/or image in the consumers mind are that this product will help them get in shape. They can get in shape and become an athlete like 2011-2012 Crossfit Champion. This can also give consumers an image that anything is possible if they use this product like Rich Froning does.
Additionally, the author describes that hiring only those with good looks can run into antidiscrimination problems. Greenhouse concludes by suggesting that hiring for image leads to the increased prices of product, increased sales of products, and can give the impression of authenticity which eventually leads to what businesses want, profit. Whether retailers should hire only who project certain image it might be morally wrong or not is a provocative question. After considering the evidence presented in Greenhouse’s article and my own experiences, I can fully support retailers company hire only attractive applicants. I am opposed to companies hiring applicants based on their physical appearances in part because hiring good looking people is an advantage to the company, it shows how people are treated differently based on their appearance.To illustrate, Mr. Serrano, a former Abercrombie and Fitch employee emphasizes that, “We were supposed to approach someone in the mall who we think will look attractive in our store.” (p2).
They all have their target audience, who they have specifically designed the ad for. This is a multi billion-dollar industry and the advertisers study all the ways that they can attract the person’s attention. The premiere body scents that the AXE Company comes out with are full of sexual tenacity, which draws in men and women who see their commercials. Surely no one mentions "mating" more than marketers at Axe, the men's grooming brand whose racy advertisements promise young men that women will find them irresistible if they use their products (Newman). AXE is a body spray that is heavily advertised in today’s society.
In Beauty (Re)Discovers the Male Body, Susan Bordo takes a perplexing stance towards the outlook on recent male modeling. Bordo begins the essay displaying a number of ads from Calvin Klein and presenting a positive outlook on male objectification. Her position at the end of the essay reveals a paradox in her perspective; she suggests that image obsession is a bad thing. Bordo begins with a positive stance towards male objectification but ends with inconsistency--revealing her true opinion concerning visual culture. Why would Bordo lead on the reader with opinions that are not really her own?
Recent studies have found that nondisposable razor users are shaving more often, replacing razors sooner, and have brand loyalty but are more likely to switch to the superior product available. There has also been increased publicity on men’s grooming, which has helped draw attention to Paramount’s products and helped the market segment grow. 3. Analysis Paramount needs to consider their current product lines before deciding on the positioning of Clean Edge. Paramount has two other existing nondisposable razors, Paramount Pro
Abercrombie and Fitch are one of them. A&F hires people with a preppy American look, they hire young good-looking people who will rock their clothes. If you walk into one of those stores it is mainly white employees, some say it is discrimination but it is not the companies fault only a certain group of people fit that look. In stores, where all the models are what we call hip and the entire store has that young vibe, everyone feels tempted to buy the product so that they can look and feel like a million bucks. Skinny, beautiful models are advertised in magazines that give the attempt to influence readers if the buy the same products they too can be beautiful.
Instead of just using the word women, she uses “we” because she wants the reader to feel that she and the audience is a part of this statistic too. I think Kamenetz is trying to reach a very broad audience, rather than target any certain audience. She, in a way, is targeting men of all ages. I think that showing men that people are equal regardless of sex is the most important in this case, and she realizes this as well. She does a great job of relating to all audiences, to see her possible solution to the rising issues occurring.
“Extreme makeover shows us people being made good-looking enough to be on television.” (pg. 804) The author believes that the high percentage rise in plastic surgery is due to the influence of American media. Blum mentions that the American twin poles are Youth and Beauty. Starting with teenagers, American media has made an impact in teenager’s target of body images and taught them to dress to impress. Young girls now have the ideal of the perfect look which that involves thinness and volume in certain areas in their body such as breasts.
This is because people all over the world are classified by these things, not just Americans. Sometimes these classifications are implicitly or explicitly expressed in hopes of avoiding discrimination. For instance, my mom only goes to gay men to get her makeup done. This is because like many Americans she believes that gay men are great cosmetologists. Next social class is implicitly identified.