Elegant Mascara Your own personal guide to the latest fashion trends, outfit ideas, hair + makeup how-tos, and celebrity scoop can be found in Glamour. This magazine gives you many striking feminine advertisements from perfume, dieting pills, to shoes and mascara. Covergirl and Maybelline are top selling cosmetic to women with fashion. In this case Covergirl advertisement has proven they are worth buying over Maybelline advertisement. The charismatic Covergirl mascara advertisement is impressive in capturing the attention of young fashionable females than the reliable Maybelline mascara advertisement because of its elegant color, memorable slogan, and images of beauty.
Old Spice: The Ultimate Man DeVry University OLD SPICE: The Ultimate Man The main objective when a company produces a commercial is to get their product to sell. Many different methods are used to persuade the targeted audience to buy a product. Old Spice is a company for men’s hygienic products that has created a line of men’s body wash that has an appealing advertising campaign. The commercials are implying that if a man uses the product then he will look like the Old Spice man. Not only do the commercials capture the men’s attention but it also grabs the women’s attention by giving the image of what a man should smell like and by creating a sexual theme that attracts attention.
These characteristics help them sell their brand and now that they have broadened their horizons, they are not only selling male products but by having a female audience has also caused a change in the target audience. Axe merchandise marketers used these characteristics to attract people of the specific age group the advertisement mentions and type of people it publicizes in its ads. For instance one of the ads which I’ve included shows a regular guy at a gas station and an extremely pretty girl and it looks like sparks may fly. He is holding jumper cables and she is holding the gas pump and its leaking. “If you’re a teenage boy and you looked at the advertising, you saw the girl that you want and the guy that you are,” Mr. Vinjamuri said.
I will also use the reinforcement theory to show the effects of these commercials on men and their views towards the perfect body on women. For excitation transfer theory I will be addressing the reactions that men have towards these advertisements from viewing them. I will also talk about how these ads are sexy and because of this, the short term effects it has on their mood, emotions, and feelings. Reebok has recently introduced a new product on the market called the Reebok Easy Tone. The Reebok Easy Tone is a pair of shoes that are scientifically designed to work women’s hamstrings and calves on average 11% harder and tone women’s butts on average 28% more than regular tennis shoes.
He said, “If we gave women a chance to make themselves feel sexy in a wonderful, romantic environment, they’d prefer that to going to a mass merchant to buy a three-pack” They started off by making VS seem more flattering and innocent than raunchy by making their store look more upscale with chandeliers and soft colored wallpaper. From there they decided to attract their consumers through marketing ads using three assumptions. The first is the image of a woman’s body and the fact that it can sell any product. Males want to have that fantasy and are all about the appeal of a woman’s image before their personality. Smith states in her article, “Unlike the anorexic or boyish-looking models in most magazines, wearing clothes that fit them like sacks, the typical VS model reveals her curves in undergarments or clothes that typically mold to the body, a button or two discretely undone, a thumb perhaps tucked into her bikini bottom or jeans—as if to ask, “Wouldn’t you like to take this off?” The second and third assumption goes hand in hand which is a women’s self worth and how a man sees that woman.
This advertising strategy is always designed to encourage the target audience to make purchases, repurchases and increase brand loyalty (Moore & Wiliiam, 37). Old Spice made this advertisement not only to make their product to be recognized in the market place, but also to ensure customers shift to their product. This advertisement captures men by ensuring they reach out to the needs of women. It gives the image of how an ideal man should smell by creating a sexual theme that attracts attention of customers. Target audience of the advert The target audience of this advert is men through women as stated earlier.
X10/25/2010 Lust and sex appeal are two emotions that dominate the advertisement world. Everyone wants to be perceived as sexy, fun, and attractive by our peers. In order to appeal to these emotions we take part in these materialistic things. Advertisements in Shape magazine have grabbed the attention and captured the desires of their female audience. Shape magazine provides women with the latest information about diet, fitness, healthy living, and beauty products.
Lynx legend deodorant ad analysis Lynx is a body care brand focusing on deodorants and shower gels, it is the front runner In male body care products mainly due to its marketing and advertising which is often humorous. Its prime audience is an A3 audience, young males particularly single males their target audience in every ad is the same as they produce for a niche market. The advert would be focused on mostly aspirers and hedonists. They do this by showing normal average guys who are then using Lynx and having great success with young attractive females, this draws in the attention of aspirers as they want to have the best to look good in front of everyone and also appeals to hedonists as using Lynx will help them with the opposite sex on a night out. The Lynx legend act persuades its audience to purchase the product by starting the ad with loads of women in bikinis swimming, running and climbing through a sandy beach In the sun to a unknown place.
Ad’s like these enjoy displaying sexual imagery to model their design clothing. Abercrombie and Fitch does a great job in producing stunning imagery for their clothing line. From the small description of the ad, it’s clear that the main selling point of Abercrombie and Fitch is their sex appeal. The ad is basically indicating that if you are a male, if you were to buy these jeans you will look like the guy in the ad. And if you’re a female, if you were to shop at Abercrombie and Fitch you can find a male that looks just like the one in the ad.
The two concepts from the study of culture would be most useful to the marketing of Juicy Couture are norms and sanctions. Cultural values give rise to norms and associated sanctions, which in turn influence consumption patterns. Culture is a set of values, ideas, artifacts, and other meaningful symbols that help individuals communicate, interpret, and evaluate as members of society The norm of Juicy Couture is: Make the design style come to sweet girl channel, Selected extremely fresh, gorgeous and clear color, let you feel youthful vitality.The whole company follow this norm, therefore they are very popular by the young girls Most young girls like such design and their vaule and prefer similar with Juicy Couture, This is why this company succeeded. At year 1994, Pamela Skaist-Levy and Gela Nash build the brand Juicy Couture, they making maternity jeans, sexy women’s track suits and T-shirt at the year 1996. And very fast, the movie stars wearing Juicy Couture colthers walk on the street, these news went to the TV and the entertainment news.