Responsible Consumption Essay

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Responsible Consumption Paper The role and influence of the Mass Media in the world has increasingly become more apparent in American’s society these days. Mass Media throughout the years have become a master in the art of manipulation and the affects of stereotypes. “Stereotypes are commonly used in the media for all ages, cultures, races, and religions. Vallocheril and Thorn (1998) define stereotype as a presentation of individuals, sex, cultures, ethnic groups, religions, nations and the like which limits them to simplistic and unannounced roles, beliefs, behaviors, and ways of thinking.” (Vickers, 2007) In recent years women in the United States have become a gold mine and the main source of attraction for advertisement agencies and the mass media to influence consumers in the current culture. American women of all ages whether young or old have become adversely affected and influenced by self image in magazines, need for certain lifestyle, clothing styles, makeup and social status allowing the media and advertisement agencies to profit off them in many ways. This includes young females who dangerously starve themselves in order to be thin and beautiful because the mass media promote thinness as what beautiful and sexy woman should attempt to look like. Middle aged women feel the need to attempt to live up to certain social statuses that are set by advertising agencies and media, through magazines and television to show their success but often resulting into bad financial circumstances and judgments. However, the most dangerous side effects of mass media’s power of persuasion in this culture are more apparent in the fear of aging and older women constant fight to hold on to their aging youth. Society’s continuous emphasis on aging and the relentlessly focus on what is beautiful, have led to the media and advertising companies to use multiple communication
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