Quiggly Case Essay

517 Words3 Pages
Quiggly Company Case The data below pertain to the Quiggly Company for year 2012: |Selling price per unit |$ | 3.50 | | |Total fixed manufacturing cost |$ |11,800,000 | | |Total fixed marketing and administrative cost |$ | 1,800,000 | | |Variable manufacturing cost per unit |$ | 2.00 | | |Variable marketing and administrative cost per unit |$ | 0.85 | | |Sales in units | |20,000,000 | | |Production in units | |20,000,000 | | |Operating loss |$ | 600,000 | | The company uses actual costing - absorption costing in preparing income statements. After sustaining this $600,000 loss, the board of directors approached a competent outside executive to take over the company. He is an optimistic soul and agreed to become president at a token salary. His contract provides for a year-end bonus amounting to 10% of operating income (before considering the bonus or income taxes.) The annual income is to be certified by a public accounting firm. The new president, filled with rosy expectations, promptly raised the advertising budget by $3,000,000 and stepped up production to an annual rate of 30,000,000 units ("to fill the pipelines,

More about Quiggly Case Essay

Open Document