Marriott Issues Essay

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Executive Summary B.A.M. is a globally recognized consulting firm with ties to Asia, the Pacific Northwest USA and the Midwest USA, specializing in recommending capital structures for national and international corporations. B.A.M. has successfully assisted several Fortune 500 companies such as GE, Ford and Bank of America utilize proper capital structures to make investment and compensation decisions which has led to increased shareholder value for our customers. Currently Marriott uses working average cost of capital (WACC) to determine net present value (NPV) of projects. If the WACC rates increase, growth would reduce and if WACC rates were to decrease, growth would accelerate. Marriott also uses WACC to determine incentive compensation levels for senior executive management. This is the formula to calculate the WACC. The WACC for Marriott and the Key Divisions are as follows. The current WACC as calculated by Marriott is 9.29%. B.A.M. consultants calculated the target WACC for Marriott is 10.24%, for the Restaurants Division it is 7.52%, for the Contract Services Division it is 17.53% and for the Lodging Services Division it is 8.44%. We created the following examples to show how WACC could potentially influence Marriott’s financial decisions: Suppose Marriott is taking on a project that requires a $100,000 initial investment, which produces cash inflows of $20,000 per year for 10 years. If we use Marriott’s current WACC of 9.29% the project would produce an NPV of $26,730. If we use the Target WACC, 10.24% for Marriott the NPV would be $21,634. Deciding based on the assumption of an NPV of $26K but it will actually achieve a NPV of $21K. Management will have to explain to shareholders why they were unsuccessful in achieving increased shareholder value. To take this example further and apply it to a division such as the Contract Services at a 17.53%

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