Problem Solution: Remington Peckinpaw Davis Inc.

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Problem Solution: Remington Peckinpaw Davis Inc. Remington Peckinpaw Davis, (RPD) is a trading company founded by Sam Remington over 35 years ago. RPD has been faced with increased competition with the internet changing the face of investment. To be more competitive, RPD has begun the process of updating their products and services to help enhancing their bottom line. RPD has developed a strategic implementation plan known as eRPD, the company’s entry into online trading (University of Phoenix, 2009). Describe the Situation Issue and Opportunity Identification The information gathered from the RPD scenario has provided an opportunity to come up with several key issues and opportunities. Based on the scenario, there are specific events that lead up to the issues facing RPD. The first event involves an article found in the Finance Street Journal claiming that "Remington Peckinpaw Davis' eRPD beset by glitches. Customers claim massive errors" (University of Phoenix, 2009). The second event deals with eRPD customers filing complaints with the Securities and Exchange Commission (SEC) about lost assets because of not being able to log-in due to eRPD having hardware failure. This forced the brokerage firm to pay-out $1.7 million in damages to the customers who filed the complaints (University of Phoenix, 2009). Finally, when the eRPD customer bulletin boards were reviewed, it reflected a steady flow of customer complaints. These complaints pertained to "eRPD's lengthy lag times in opening accounts, sporadic and inaccurate confirmations of trades, and errors in account information, tracking, and recording" (University of Phoenix, 2009). Stakeholder Perspectives/Ethical Dilemmas There are several internal and external stakeholders that were identified in the RPD scenario. Each of these stakeholders was faced with their individual ethical dilemmas. "Stakeholders

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