Prince Edward Island Preserve Company Case Study

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Prince Edward Island Preserve Co. Case Eunice Adjei Global Business Policy 10/07/2009 History of the company-Executive Summary Prince Edward Island Preserve Co was founded by Bruce McNaughton, and this was after he lost almost $25000 on a restaurant, with nothing left but 100 kilograms of strawberries, he decided to turn the strawberries into Christmas gifts and as opportunities presented him he then opened the P.E.I Preserve Company. The company expanded and a retail outlet was opened. Mr. McNaughton started this business with nothing and now it looks like the business wants to make decisions in expanding their market. The company is a producer…show more content…
Competitors might be able to acquire the valuable and rare resources quickly. Non-substitutability- some competitors might attempt to make the same products with similar or same ingredients as PEIPC and make it at a low cost, so PEIPC customers might substitute for the other brand. Competitors could also emphasis on natural fruits with low sugar. There could be a substitute for PEIPC products. Exploitability-PEIPC can explore their products with good strategic plans and decisions. They can build more stores domestically and manufacture their products internationally given the resources available, yes PEIPC is exploitable. With above-mentioned PEIPC can generate a competitive advantage over it s

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