Business description and purpose Delicious Chocolates is a small homemade chocolate business run in partnership by Meg and Denise O’Connell. We are committed to the production of high quality chocolates. The idea for the business emerged as a result of encouragement from family and friends. It was felt the chocolates and truffles were repeatedly of such a high standard that we should sell them. At Delicious Chocolates we are devoted to exceptional chocolates and truffles for our customers.
Chris Olang BUAD 6300 Case 6-16 Cowgirl Chocolates 10/6/2010 Before spending an additional $3,000 on an advertising campaign in the March/April edition of Chile Pepper Magazine, Marilyn Lysohir is considering what she needs to do in order to achieve her goal of becoming a profitable company. She needs to analyze consumer perceptions and pricing strategies. She also needs to identify and gain access to effective distribution channels and effectively use the company web site. Since the inception of a spicy chocolate recipe, Marilyn Lysohir has been trying to grow a profitable business but, every year she has loaned the company money to keep it running. Cowgirl chocolates cater to both Chocolate lovers and spicy food lovers with the final product being packaged in custom tins, bags, buckets and boxes.
Understandably , such process in pricing is carried into consideration by almost all entrepreneurs . When they decide on the price of their products , they first calculate the cost expenses of the production of the said items or services . For the Cowgirl Chocolates ,coming up with a price in a cost-based pattern would mean a decrease on certain expenses that the company undergoes with regards the products that they release in market which includes packaging and the amount of raw materials used to make the chocolate products of the company .DEMAND-BASED PRICING : If the products are in demand , the price of the items could be safe in terms of increase . However , if the demand for the product is low , it is not that easy to decide when the prices are supposed to increase . This is the reason why creating alternative products for the company is necessary .
Ethel's Chocolate Lounges MKT100 Strayer University January 29, 2012 Consumer Buying Decision The type of consumer buying decision that best describes the choice to indulge at Ethel's is routine response behavior. This type of decision making typically deals with low-cost goods and services and require little decision time. Consumer involvement is a significant factor in buying decisions. Consumers are usually familiar with the different brands of the product being considered. In this case, the familiar product would be chocolate.
Invertors and analysts began to ask questions if it was a healthy company. Company Background Vernon Rudolph, who purchased a secret yeast-raised doughnut recipe from a French chef in New Orleans, opened the first Krispy Kreme doughnut shop in Winston-Salem, North Carolina in July 1937 and started selling wholesale to supermarkets. The product quickly became popular; and Rudolph had to cut a hole in the factory for direct retails selling. By the late 1950s, Krispy Kreme had 29 stores in 12 states, many of which were franchise. In 1973, after Rudolph’s death, Beatrice Foods bought the company.
The Cheesecake Factory | | | | The Cheesecake Factory Oscar and Evelyn Overton had always dreamed of owning a successful business. Their dream started in the late 1940’s when Evelyn, an exceptional cook and who created the original cheesecake recipe, opened her first tiny cheesecake shop in Detroit. However, she had given up on that dream and closed her shop to raise her two children, David and Renee. She continued to supply her cheesecakes to the finest restaurants in town by baking the cheesecakes in her basement. By 1971, the children were grown and Oscar and Evelyn, now in their early fifties, made the decision to move their basement shop to Los Angeles, California.
innocent smoothies: Europe’s favourite smoothie brand considers expanding into the Russian soft drinks market. Richard, Jon and Adam, the three co- founders of innocent were sitting in the board room at innocent’s headquarters Fruit Towers discussing the international expansion they could achieve thanks to the injection of cash from and global experience of the Coca Cola Company . With the goal of becoming the biggest small drinks company in the world, they are currently operating in 15 European countries and they have set their sights on launching in a BRIC market. They have decided to commission a firm of consultants to consider the viability of Russia as a market in which to launch their smoothies. The beginnings Richard Reed, Jon Wright and Adam Balon met at Cambridge university and in 1998, four years after leaving university they agreed that they wanted to make it easy for people to do themselves some good and they came up with a product that was intended to make their busy and often unhealthy lives in central London a bit easier.
Their business strategy focuses on revenue from their on-premise sales, off-premise sales, manufacturing and distribution, and franchise royalties and fees. Almost 60% of the sales at Krispy Kreme were attributed to the glazed doughnut. After doing well, Krispy Kreme decided to expand; they increased the number of stores by 500. They did so at the cost of product development and quickly lost their competitive advantage. In 2004, the SEC launched an investigation into the company’s accounting practices.
This new taste prompted him to ask his wife what she did differently with the dinner rolls that day. When she replied ‘nothing’, he realized that it was a compound on his hand that provided the sweet taste. He went to the lab the next day and figured out the chemical compound that was on his hand. He had found saccharin. Saccharin was not a ‘big hit’ right away but it proved to be a popular sugar substitute come the sugar shortages during World War 1.
What factors that motivate consumers the most and also try to access what needs the Ethel’s experience appeals to most. Ethel’s Chocolate Lounges opened to the public with the appeal of familiarity of the Mars name. To the consumer, remembrance of the household name famous for M & M and Snicker Bars which has been around for generations has a great appeal. This, coupled with the unchanged taste, pureness and smooth textures which Mar’s products are noted for, appeals to the consumer as they always meet their expectations. By its unique taste, luxurious décor and relaxing ambience customers are drawn to Ethel’s Chocolate lounges.