Philips Case Study Sense and Simplicity Analysis

14201 Words57 Pages
Marketing Management Dana Tabari The Case Study of Philips Course teacher: Lawrence Mensah Akwetey & Geoff Lancaster 17.01.2013 I. Executive Summary II. Introduction III. Marketing Management – The Case Study of PHILIPS IV. Brand Image V. Brand Repositioning VI. Public Relations and Advertising VII. Marketing Research VIII. Conclusion IX. Group Work Experience X. Bibliography Executive Summary This report is on the analysis about market and product research that was conducted by Philips an electronic company that focuses on electronics, healthcare, wellbeing Lifestyle and lighting .The company deals with different products line. This report discusses in its first part the introduction which gives a brief explanation of Philips history and the company's portfolio and the importance of marketing management in the organization. It accentuates on the need for excellent marketing research and product research in order to improve company's product line. The report reflects on general information about marketing aspects with further details on Philips strategic marketing plan. It also reflects on how the company operates in the competitive market. The challenge that the company faced was on how differentiating its products from their rivals product. The paper highlights the target market of the company. Explanation of the use of strategic tactics that Philips uses to maintain its position in the market is detailed in the paper. The report explains different marketing management methods that are applied in the company's marketing strategy. it is reported that the company employs innovation in its products and services as one of the means of attracting customers and increasing sales. The different marketing segments that the company uses are discussed in the report. The main

More about Philips Case Study Sense and Simplicity Analysis

Open Document