Franchises allow individual owners to leverage a well-known brand name and benefit from the purchasing efficiencies and operational expertise of the franchiser. Franchise agreements generally cover a specific geographical market and outline restaurant operating requirements, such as hours of operation, menu offerings, and pricing. Annual sales average is $694,000 for a QSR franchise, according to the National Restaurant Association (NRA). In QSRs, customers generally order and pay before eating. While most QSRs are fast food restaurants, QSRs also include fast casual restaurants, which offer higher
Panera Bread is a company with distinctive and effective concept and strategy which has given them a competitive advantage over its competitors in the submarket industry. Panera Bread’s strategy includes providing specialty bakery and café experience to urban workers and suburban dwellers. They specialize in fresh baked bread that made with quality and detail, made to order sandwiches, custom roasted coffees and other café beverage. Panera Bread has unique style to its menu, café design, inviting ambience with the decoration of its café locations. Panera offers their customers the chance to come in the café to order breakfast, lunch, daytime and the “chill out”- time between the breakfast and lunch and between lunch and dinner.
Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes. Over time, the organization will increase profitability if these events are positive and properly promoted. This is best done when attempting to increase the customer’s value chain. Catering and the Local Growers Both the catering service and direct buying from local growers will potentially increase profit for Kudler Fine Foods. Making good use of real estate (using the in store kitchen for catering cooking) and improving efficiency/lowering cost (agile inventory system) gives the organization a competitive advantage in the gourmet food industry.
Their menu consists of over 200 large portioned dishes to choose from (The Cheesecake Factory, 2013). The Cheesecake Factory also offers a family friendly environment to their customers. While doing the S.W.O.T (strengths, weakness, opportunities, and threats) analysis for The Cheesecake Factory, there were several strengths and weaknesses presented within the company. Through proper utilization of this analysis, the company should be able to gain a competitive advantage. While evaluating the strengths of the restaurant, it is clearly their elaborate menu.
EXECUTIVE SUMMARY South Asian Delight, a privately owned business will operate a medium-size restaurant in the food court area of the Woodfield Mall, located in Schaumburg, Illinois. The mission of the company is to satisfy customers by providing a variety of high quality South Asian cuisines with a profitable operation. The business motto is, “The customers are always right.” As the name suggests, the menu will exclusively offer a variety of meals commonly served in Southern Asia (India, Bangladesh, Nepal and Pakistan). The target market is middle and upper middle class customers who tend to have the affinity for trying different varieties of international cookery. The marketing plan described in this paper will layout the process for successful execution of the business strategy.
1. TARGET MARKET AND MARKET SEGMENTATION 1.1 Consumer Market The service is similar to any other food establishments with the exception of the business’ service staff. Professor Brawn Café employs individuals with special needs as their service staff, aiming to provide them with job opportunities and social integration. By dining in this restaurant, patrons are supporting Professor Brawn Café’s mission. The core benefit the restaurant provides is the opportunity to employ individuals with special needs and to increase the awareness of similar cause among the public.
Quick-service restaurants are highly competitive. Strategy and strategic vision must be fully employed to overcome an already crowded market. The utilization and study of value discipline, generic strategy and grand strategy must be examined more closely. Strategies First Slice Bread Kitchen will examine value disciple, generic strategy, and a grand strategy to find the best fit in each category. There are “…three value disciplines: operational excellence, customer intimacy, or product leadership” (Pearce & Robinson.
Customers are able to stop into Dunkin’ Donuts, get there favorite coffee, breakfast or lunch with a tasty donut for desert. Current Strategy Dunkin’ Donuts current business and marketing strategy is one of, if not the best in the industry. Dunkin’ Donuts is one of a kind, and has essentially, created and owned the market they are in; they are the only retailer that is known for their legendary donuts and coffee. They are able to not only compete with the other competitors in there industry but essentially dominate them. Dunkin’ Donuts advertising has become very popular, especially in the United States.
Assignment 1 SWOT Analysis – Chipotle Mexican Grill Christie Brake Dr. Timothy Sherman Business 101 October 28, 2013 Chipotle Mexican Grill is a “fast-casual” restaurant that was established in 1993. They offer high-quality raw ingredients all while cooking in a more conventional way unlike you normal “fast food” facility. They pride themselves in many aspects of their business such as the design of their restaurants, the quality of their food, the fresh organic products that they use. It is stated that the interior of their facilities are designed as a high end establishment, making a more welcoming atmosphere to a higher end corporate crowd, but also having it to be o the edgy side in order to no leave out the simplest of the college kids. As for their food supply, they have made a point to become aware of where all of the sources of their products so that they can be sure they are providing the best of quality foods.
Identification of Business Model Since the existence of Panera Bread, the market for bakery-café is substantially growing, mainly because it is a “niche” market, and companies within this market have been enjoying high revenues and profits for a long time. What people in the US needed, was a fast-casual restaurant service with high quality food offered at a reasonable price. This is the sweet spot Panera Bread took eliminating McDonald’s, Subway, Wendy’s and other chains as direct competitors. It’s success lies in the business model it has, meaning that Panera Bread serving its existing and potential customers high quality food as artisan bread, sandwiches, soups and coffees at a very reasonable price, thus experiencing high growth in the past decade, more precisely having 1325 Panera Bread stores across the US and Canada. Such rapid growth is mainly achieved through franchising which will be discussed critically later in this paper.