Dunkin Donuts Field Research

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Dunkin Donuts Dunkin’ Donuts was founded in 1950 in Quincy, Massachusetts by William Rosenberg. Dunkin’ Donuts is a globally ran coffee and donut retailer that is currently headquarter in Canton Massachusetts. Dunkin’ Donuts has more than three thousands international locations in thirty two countries worldwide. Dunkin’ Donuts has over ten thousand different locations and over six thousand, seven hundred just in the United States alone. For the most part, in the United States, Dunkin’ Donuts franchisees are east of the Mississippi river. East of the Mississippi River, Dunkin’ Donuts are very dominant and not only have their own stores, but you can see Dunkin’ Donuts locations in supermarkets, malls, gas station as well as airports. West of the Mississippi river only contains seventy five Dunkin’ Donuts franchisees. Dunkin’ Donuts is most commonly known for their unbelievable coffee as well as there delicious donuts, however, Dunkin’ Donuts also provides their customers with baked goods as well as breakfast and lunch sandwiches. Customers are able to stop into Dunkin’ Donuts, get there favorite coffee, breakfast or lunch with a tasty donut for desert. Current Strategy Dunkin’ Donuts current business and marketing strategy is one of, if not the best in the industry. Dunkin’ Donuts is one of a kind, and has essentially, created and owned the market they are in; they are the only retailer that is known for their legendary donuts and coffee. They are able to not only compete with the other competitors in there industry but essentially dominate them. Dunkin’ Donuts advertising has become very popular, especially in the United States. One marketing scheme that Dunkin’ Donuts like to use at their advantage is advertising through professional sports teams. At the beginning of each sports season, Dunkin’ Donuts make commercials for the upcoming seasons
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