Marketing Research Rochelle Woods MKT/421 April 2, 2012 Ricci Rizzo Marketing Research The original vision of Kudler Finer Foods was to be a one stop gourmet food store. As a result Mrs. Kudler’s vision, Kudler Finer Foods growth continues to manifest. Mrs. Kudler built an expanding entity having direct control on customer service, all orders for the business and hiring. Known for her kindness and generosity to employees, this has allowed Kudler Finer Foods to prosper. Kudler Fine Foods (KFF) began as the dream of a local entrepreneur and has in the most part been successful.
Their third store open in 2003 in Encinitas. Kulder Fine Foods mission “Our selections, coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing. We will provide this service because we “shop the world” for our products; purchase only the finest of products are highly selective in acquiring our team members and will go extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights” (Kudler Fine
Virtual Organization: Kudler Fine Foods FIN/370 Kudler Fine Foods is an exquisite food company who sells a huge selection of the freshest ingredients as well as any necessary equipment used to make a gourmet meal. Kudler has three locations, and they serve the metropolitan area of San Diego. Each location provides services that range from a European style Bakery to a large selection of wine. It is a business currently held privately. However, they are anticipating and wanting to grow and expand their operation, as their desire is to become wealthy far beyond what they can imagine or dream.
Kudler Fine Foods Marketing Research Kudler Fine Foods is an upscale specialty food store with three locations in the San Diego Metropolitan area. The stores are stocked with a broad selection of only the finest products including produce, pastry, meat, seafood, and many other products not commonly found at your local supermarket. Founded in 1998 by a gourmet cook enthusiast that had difficulty in locating and purchasing the needed ingredients for a gourmet meal, Kathy Kudler has seen great success in a short period of time. Kudler Fine Foods is currently developing a marketing strategy and tactics to help identify areas of improvement and continued growth. This paper will discuss the importance of market research that includes a competitive
The company is world-renowned for its golden arches, and a varied menu that includes the Big Mac, McNuggets, and other well-known food items. The restaurants are operated by the company or by independent owners under franchise agreement. The company’s main competitors (in order of sales) are Starbucks, Wendy’s and Burger King, (McDonald’s, 2012). McDonald’s continues to build its brand and stay competitive through the use of marketing research. Specifically, the company strives to identify and understand customer desires in a constantly changing environment so that it meets those needs better than the competition, (The Times 100 Business Case Studies,
For Kudler Fine Foods to fall into this category means that they sell differentiating products from their competitors. They do this by offering their customers a wide variety of goods, an example would be that they offer over 250 kinds of cheese from 21 different countries, not all grocery stores offer that many kinds of cheese. One positive effect of being in a monopolistic competitive market structure is that there is no barrier for entry and that it is easy enter and leave the market at any time. One negative effect that monopolistic competitive markets face is that some differentiating does not create utility but usually generates waste (Economics Online). In a monopolistic competitive market profit is important.
A monopolistic Competition market has many sellers and provides good substitutes but differentiates their products from other companies. The nature of competition in a monopolistic market focuses on marketing, special features and pricing (Colander, 2010). Kudler Fine Foods has only a few competitors in the market that offers the same products and service to its customers. This market structure has negative and positive effects. A positive effect of Kudler Fine Foods in a monopolistic market structure is that they lead in the market and can increase competition between companies and make massive profits by setting higher prices (Colander, 2010).
Additionally, the website should be immediately upgraded with e- commerce capabilities and an extensive catering service section. Many consumers will visit the site on a whim and find out that their favorite store can provide food for their events. No matter the scale of their function, each package should be described at the website. This will enable the customer to feel connected to the company, both at the store and home. Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes.
Because of customer demand the chain began to open stand alone restaurants in 1986, it now has 938 stand alone restaurants around the country. To be true to their mission “Be America's Best Quick-Service Restaurant” the company has drive through only restaurants for fast service and added convenience to their customer. Chick-Fil-A has also licensed, non-traditional outlets; this program allows licensees to serve delicious Chick-Fil-A food in settings such as college campuses, hospitals, airports, and business and industry locations. One creative approach that the company used was their advertising; this approach set them apart from other restaurants. The use of cows to put their restaurant out on the market was a success.
Taco Bell Benefits Comprehensive Benefits Package is offered to all Taco Bell employees. * Employees start with 3 weeks paid vacation * Full-time employees are bonus eligible * Company-matching 401k plan * Glen Bell Scholarship Program * Tuition Reimbursement * Holiday and summer hours: Half-day Fridays * Finance * Food Innovation and Quality * Human Resources * Information Technology * Legal * Marketing * Operations * Restaurant Support Center Food Innovation and Quality The love of Taco Bell's food starts here. The Food Innovation Team creates and perfects new favorites, tastes, and products that satisfy customers and keep them coming back. They also test and engineer restaurant equipment,