Oxfam Engagement Program

2240 Words9 Pages
Oxfam Australia’s Youth Engagement Program Oxfam Australia’s Youth Engagement Program Oxfam Australia’s vision is for a fair world in which people control their own lives, their basic rights are achieved and the environment is sustained. We aim to increase the number of people who have a sustainable livelihood, access to social services, an effective voice in decisions, safety from conflict and disaster, and equal rights and status. The Youth Engagement Program is a new initiative that has been established in recognition of young people’s capacity to bring about change. Young people play a considerable role in influencing social, economic, political, and environmental events. When supported to become active citizens, they can…show more content…
The age groups bracketing our core target market are also considered as significant. As such, the program will maintain a limited connection with those aged 27 to 30 and seek to involve them in mentoring roles within the program. Oxfam Australia has a long history of engaging young people. This engagement has happened on many levels and in different ways. An investigation of these engagements showed Oxfam to be particularly effective at engaging “warm” to “hot” audiences – those young people who are aware of global issues and are willing to support our work. A new strategy however is needed for the effective engagement of “cold” audiences – those young people who may not be aware of social justice issues or who may not have access to appropriate ways in which they can become engaged. We recognise the potential within this latter demographic - their capacity to bring about change today and become future supporters of Oxfam. Therefore we will focus on developing new and relevant ways to engage with this “cold” audience. What We Know About Our Target Market Now, me,…show more content…
This project proposes a multi platform strategy through which young Australians are invited to be part of a movement. Voices are gathered through monthly questions put forward to young Australians. Responses are framed in three key words and reflected back in the form of designed objects embedded in youth culture. These objects include street posters, T-shirts and zines. The project will develop over three phases: □ Phase one: Build the brand and build relationships. The project will use intrigue to generate interest. □ Phase two: Inspire audience to engage. In this phase the project will act as a passive structure through which the words of young Australians are foregrounded. Three Things will engage young Australians in a dialogue around their identity, beliefs and values. They will be asked to respond to questions such as: - Three things I do every day - Three things I believe - Three things I can live without - My three favourite
Open Document