Nfl Target Market

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National Football League Sports Marketing MRKT-354 Table of Contents Executive Summary 3 The Industry Description 3 History of the National Football League 4 The Product/Team 6/8 The Market/Consumers/Participants 8 The Competition and SWOT 10/13 Image Assessment 14 Promotion, Pricing, and Distribution…show more content…
(Shank, Matthew 2009) The personalities of the NFL’s target market are very energetic and fanatical. The more people that are excited about supporting their team, the bigger the target market of the NFL. The values of the target market describe what is expected from the National Football League, the football teams, and the individual coaches and players. A case in point would be everything taking place on time, well equipped facilities, and well organized events. The activities and interests of the target market would be the football games taking place. (Spinda, J. W.,…show more content…
These listings can help the NFL assess their image; under the Fans Community header is a link to their Forum. An image assessment is the process of finding out what people think of the event. To find that information out successfully there are ways of doing so: interviews, questionnaires, observations, ratings and many more. Done properly, this research and the image assessments results can do many things such as: determine needs, anticipate trends, survey public and private funding patterns, discover shifts in demographic patterns, detect inaccurate perceptions, and much more. (Mackinnon,
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