Newshoes Company Goes Through The Decision-Making Process

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NewShoes Activity #2 Class: Marketing 2101 Section: 004 Company NAME Guardians Group Members’ Names:_Xinyi Tan, Yanni Chen, Leo Nentwig, Zelin Wang USE OF MARKET RESEARCH This assignment asks teams to consider their use of Market Research; the main point is to get students to THINK about their use of research and whether or not this has been appropriate. Please consult the student manual regarding the use of market research and tips for interpreting the results of market research. 1. What has/will be your firm's orientation been toward market research? |The Product Concept is Guardians’ orientation toward market research. This orientation | |holds that consumers will favor the products that offer…show more content…
| COMPANY DECISION-MAKING How teams make decisions is nearly as important as the results of the decisions a team makes; this assignment asks teams to consider how they are going through the decision making process – including identifying what works, what doesn’t, and what tools/information the team is using. 1. Provide an example of the typical way your NewShoes Company goes through the decision-making process. | For example, when realized our product’s net loss in the market we | |identified that the problem was in the cost of our shoes. We then did | |market research to develop alternatives and eventually decide on a | |more profitable price.
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