Ncell- Strategic Management Report

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12/13/2011 Submitted To Mr. Arun Bhandary Submitted By Group 6 Apekshya Bhusal Bishal Karki Isha Vaidya Sneha Sharma Ncell | A project on Strategic Analysis | Contents ACKNOWLEDGEMENT 5 SIGNATURE PAGE 6 OBJECTIVE OF THE STUDY 7 METHODOLOGY 8 Introduction to Ncell Ptv. Ltd. 9 Outgrowth 9 Ncell: Expansion as ISP 10 Instilling values 12 Organizational Structure 13 Awards and Recognitions 14 Corporate Social Responsibility 15 External Environment Scanning and Industry Analysis 15 Societal Environment: PEST Analysis 15 Task Environment: Porter’s Five Forces Analysis 18 Likely Changes 21 Globalization (Current) 21 Internal Scanning and Organization Analysis 22 Value Chain Analysis of Telecommunication Industry of Nepal 22 Supply Chain Management 24 Firm’s Value chain 24 Likely Changes 25 Prediction of the state of the industry in five years 25 SWOT Analysis 26 Strengths, Weakness, Opportunities and Threats 27 TOWS Matrix 29 Strategy Formulation 29 Corporate Strategy 29 Business Strategy 30 Functional Strategy 31 Strategy Implementation 32 Developing Programs, Budgets and Procedures 32 In Human Resource: Staffing, Leading and Directing 33 Evaluation and Control 33 Limitations and Constraints 34 Conclusion and Recommendations 34 Bibliography 35 Charts Internet Service Provided by NTC, Ncell and UTL…………………………………………11 Value Chain of Industry Players …………………………………………………………….23 Supply Chain Management ………………………………………………………………….24 TOWS Matrix………………………..……………………………………………………….29 Diagrams and Figures Market Share of Data/Internet Subscribers…………………………………………………..11 Organization Structure of Ncell ……………………………………………………………..13 Sales Department Structure ……………………………………………………………….....14 PESTEL Analysis for Telecommunication Industry ………………………………………...17 Porter’s Five Forces

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