Running Head: MARKETING Marketing Raven Harvis University of Phoenix MM/PBL502 November 28, 2011 Abstract Kudler Fine Foods is interested in expanding its service offerings to add a catering service in addition to the in-store parties that it currently offers. This paper will discuss eight areas related to this decision. First it will assess the relative value of the three pieces of market research. Second it will explain the components of the marketing mix of Kudler’s new catering service. Third it will explain how Kudler Fine Foods should determine the products it wants tooffer.
Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes. Over time, the organization will increase profitability if these events are positive and properly promoted. This is best done when attempting to increase the customer’s value chain. Catering and the Local Growers Both the catering service and direct buying from local growers will potentially increase profit for Kudler Fine Foods. Making good use of real estate (using the in store kitchen for catering cooking) and improving efficiency/lowering cost (agile inventory system) gives the organization a competitive advantage in the gourmet food industry.
Kudler Fine Foods and Marketing University of Phoenix March 7, 2011 Introduction Kudler Fine Foods is a specialty food store primarily located in the San Diego area of California. Kudler Fine Foods offers a variety of bake good products, fresh produce, fresh meat and seafood, and has a wide variety of wine and liquor. They may have a lot to offer, but how would they let costumers know? How would they know if these things are what customers would be interested in? They would do this through marketing research.
Understanding Business Research Terms and Concepts: Part 2 Diana Reynolds RES 351 February 6, 2012 Dr. John Kwagyan Understanding Business Research Terms and Concepts: Part 2 Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why. • The objective of this study is to find out the actual reason of the difficulty and to propose new probable solutions or innovative thoughts. – This is an exploratory research design because the researcher collects supplementary data during investigation to produce a hypothesis • A foodstuff producer needs to recognize the demographical figures of public who buy natural eatables. – This is a descriptive research design because the producer is discovering uniqueness to probably generate a marketplace strategy for natural eatables.
Kudler is a well established name in the gourmet food market, but Kathy and her marketing research team needs to use the best strategies they can to stay ahead of their competition and to provide items that they customers are in need of and that they want. Using public information is part of competitive intelligence it is legal and it helps a business identify the next move of the competitor as well what they are introducing new to the market. The competitive intelligence and analysis will let the organization determine marketing strategies and opportunities that they can take advantage of to make there business a
Question 1 In order for successful expansion of the new line of energy drinks that Snazzy Sodas are promoting careful considerations in the marketing strategy will feature. (Armstrong 2012 p52) The market targeting strategy has to maintain a customer centred motivation. Through dividing distinctive markets by processes of individual and personal characteristics, wants needs and behaviours of the consumer the basis of the marketing segmentation is established (Armstrong 2012 pp52-55). From this position greater classification of the market segments can be maintained. The target market for the energy drink would redevelop and associate with varied amounts of current markets to carefully build and generate profitably whilst upholding customer value.
Describe one piece of relevant legislation and one code of conduct explaining how it promotes diversity. Outline one piece of relevant legislation The Equality Act 2010 The Equality Act 2010 was created to combine and unify previous anti-discrimination legislation relating to protected characteristics e.g. The Race Relations Act 1976, The Disability Discrimination Act 1995, The Sex Discrimination Act 1975, etc. The Act introduced a simpler framework of protection against direct and indirect discrimination, harassment and victimisation in work, education, services and public functions. The Act defines this kind of treatment as being unlawful behaviour.
Race and Ethnicity Shari L Kraus ETH/125 March 13, 2012 Vanessa Lee Introduction I have always considered race and ethnicity to be interchangeable, but they are not. Race has more to do with physical and biological characteristics while ethnicity has to do with a person’s origins and values. The subject of race and ethnicity is interesting to me because I do date outside of my race and I have been made extremely aware of some very unkind attitudes. Besides explaining the difference between race and ethnicity, this paper will also show a little bit of why the concepts of race and ethnicity are so important to United States society. Race is defined as a class of people based on physical or biological characteristics, such as skin color, facial features, bone structure, or hair and eye color.
For this campaign Start buck will donate a portion of proceeds to local food banks to ensure that others can eat. This choice will make the consumers feel better about their decision to order the drink both for themselves and also to help do well for others not in the country but in their local area. Another area that will be used to promote the Frappuskini will be a wellness campaign that will promote the benefits of healthy living. Parts of this will include free trial passes to a local health club Along with links to a web
How can national initiative promote anti-discriminatory practice? Anti-discrimination law refers to the law on the right of people to be treated equally. They prevent unfair or unequal treatment of many people or a person for their views. Also, they prevent segregation, which is one of the main reasons they exist. UK made it official that in ‘employment, in consumer transactions and in political participation’; people must be dealt with on an equal basis regardless of sex, age, race, ethnicity, nationality, sexual orientation, gender identity and sometimes religious and political opinions.