Organizational Culture of Starbucks Angela Browning BCOM/230 November 19, 2012 Jamie Barmach Organizational Culture of Starbucks The organizational culture of Starbucks begins with their mission statement. It continues with external communication via interaction with vendors, community involvement, and encouraging customer feedback on service and ideas for improvement. The Starbucks mission statement says that they are “passionate about ethically sourcing their coffee beans … and improving the lives of the people who grow them” (Starbucks Coffee Company, 2012, Our Starbucks Mission Statement, para. 1). They meet this mission by buying these environmentally friendly products.
It is a win-win relationship for both parties. 2. What are the risks and benefits to SBX in pursuing these environmental objectives with CI? Risks: • Climate Change, water scarcity and community issues Benefits: • Starbucks mission/goals is to help farmers who grow coffee by helping to sustain coffee farmers and strengthen their communities, in term ensures healthy supply of high-quality coffee for consumer. • Gained better control on global markets.
c. Environmental Impact - Part of Ikea’s environmental considerations is making their mugs lead and cadmium free. Also they chose lighter colors because not only does it cut costs but its environmentally friendly. d. Customer Contribution - Customers contribute to the low prices at Ikea by selecting and collecting the products form the self-serve area, taking them home, and using the instructions enclosed to assemble them. 2. Describe IKEA’s process for developing a new product.
2. Timberland Company incorporated the four pillars of its corporate social responsibility strategy into its day-to-day operations by manufacturing biodegradable boots and shoes. They deal with suppliers around the world regarding fair labor practices and human rights in order to keep workers employed. Their Code of Conduct helps to ensure fair, safe and nondiscriminatory workplaces around the world. The company offers employees paid time off to do volunteer work in the community through their program, the Path of Service (Nelson & Quick, 2011, p. 72).
Eliminating the McDonald’s brand icon is not the solution to the ever-growing obesity problem. Quite the opposite, the popularity of the mascot can be used to build a positive and beneficial output. Ronald McDonald can be used as a tool for educating students about the healthy food choices and proper diet. The company could reach out to the poor and unfortunate children by making the mascot visit charities and other aid organizations which could eventually win back the trust of the majority of parents prohibiting their kids to go to McDonald’s. The strategy will include downplaying the negative publicity the chain is getting from critiques while intensifying the positive contributions it can offer to the community.
As a result, the patient was able to reduce prescribed medication and eventually saved money. The benefits of eating plant-based diet have shown that health conditions can be improved. According to the research and testimonies, Forks Over Knives encourages people to change from meat diet to plant-based diet since researches found that health conditions such as obesity and high blood pressure can be reversed hence a person will be able to improve health and save life. Moreover one source in the film, Dr. Esseltyn also discovered that consuming high amount of fruits and vegetables could deter cancer cell growth that will save lives. The film also points out that processed food could trigger cancer cells to reproduce and to prevent reproduction plant based diet was recommended.
Starbucks is very big on giving back to the community and conservation. Part of the Starbucks mission statement is to: Contribute positively to our communities and our environment. Partners (employees) take that mission personally, putting in many hours of volunteer time for their local neighborhoods and non-profit groups. From AIDS walks to tutoring kids to serving meals for the homeless, Starbucks partners prove that they care; each Starbucks store chooses a charity to receive its leftover pastries and past-date coffee. Many stores donate coffee to charitable events each month.
Per Organic Consumers Association, Irradiation is a ‘magic bullet’ that will enable the company to say that the product was ‘clean’ when it left the packing plant. The claim, more rather, lacks the key source in evidence, for even the best sanitation and standard antibacterial treatments cannot ensure safety in foods. In addition, irradiation cannot occur properly if the food is too heavily contaminated, preventing industries from using this practice as a substitution for good sanitation practices. Irradiation is not harmful in producing resistant strains of bacteria, nor does it make food radioactive. It simply reduces the amounts of bacteria in foods that may become potential illnesses in humans.
Starbucks was one of the first to create a product with such distinction and the product was sold both in the cafes as well as grocery chains. Another factor was the excellent customer service that they provided and finally, the atmosphere. People came to the café to buy coffee however; they were also drawn in by the atmosphere. Starbucks success rest on the facts that they: Started with a good business concept, thought big, thought outside of the box and partnered smart The most compelling thing about Starbucks value proposition was that Starbucks wanted to create an experience for customers that they could “weave into the fabric of their everyday lives”. This was important for top managers at Starbucks because instead of just having customers come in and out for a cup of coffee they can also think of Starbucks as a place to relax and meet with friends.
Since the company attributes their success due to customer experiences/rapport, employee morale and innovative products, Starbucks continues to replicate this business model to maintain a competitive edge. Starbucks business model “…continues to leverage our emotional connection to consumers, our global retail footprint, our diversified CPG channel distribution capabilities and ongoing innovation across all areas” (GlobalData, 2012). However with the over population that Starbucks has within the United States has given them a reputation for saturating geographic areas with Stores being built on top of each