University of Phoenix Material Understanding Business Research Terms and Concepts: Part 2 Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why. • The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. Exploratory, because this design provides an opportunity to define new terms and clarify existing conditions. • A food manufacturer wants to know the demographics of people who purchase organic foods.
Understanding Business Research Terms and Concepts: Part 2 Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why. • The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. Exploratory research design is to find out what happens or to determine if there is a dilemma. • A food manufacturer wants to know the demographics of people who purchase organic foods.
Research done on the demographic trends and economic trends that currently impact marketability of the Fitbit Ultra will be discussed. Additionally, consumer’s tastes and preferences, along with cultural factors that influence consumer purchasing of the device will also be covered in this report. Aspects of product positioning, to include social factors, personal factors, psychological factors, and other behavior that would influence a consumer to purchase the Fitbit Ultra will help identify more specific marketing strategies. The next section is devoted to research of the competition. This will include a SWOT analysis and a synopsis of the most competitive brands vying for market share with Fitbit Ultra.
It was obvious that BIS was needed for CKE in making strategic decisions about monitoring food costs, closure of underperforming stores, improving data quality, and thus enhancing operations and bottom lines. The importance of BIS also underlines in focusing on a company’s performance indicators such as sales and cost of sales, underperforming or over performing business areas, and historical and future trends. Introduction Most Americans will consume any food regardless of the calories, nutritional value and health related consequences. The Brain behind the Big, Bad Burger article mentions the importance of using a Business Intelligence System (BIS) which “provides them with insights, not just mountains of data”[1]. Business Intelligence gets its strength from being able to pull data from disparate sources store it for use in a loosely coupled way, and then pull it out in an accurate and meaningful way.
Rosewood’s management used property specific advertising because it believed that using a marketing strategy based on the individual property brand would best distinguish Rosewood properties from its corporate branded competitors. However, Rosewood’s competitors are not exclusively corporate branded luxury hotels, they also include collections of individually branded unique luxury hotels. Although the company is doing well, the luxury hotel segment is highly competitive and becoming inundated with competition. In response to this, Rosewood’s new president and CEO, John Scott, is considering a new marketing strategy that will allow the company to enhance profits and boost growth. The new strategy would allow Rosewood to claim a portion of the changing market by creating consumer awareness of its brand, thus enhancing customer loyalty.
Strategic Plan Update Version 1 Kudler Fine Foods will need to make changes to their internal and external environment, to remain successful in a competitive food industry. Through a revised and revamped mission statement, vision statement and value statement that can help Kudler Fine Foods a competitive national corporation. An important facet for Kudler Fine Foods will be the implementation of a pro-active management team to accommodate unknown and known variables for the company, while performing environmental scans. According to McEwen (2008), “Environmental scanning is also more than gathering information. It is the process of using environmental information in decision making.
Price - $1.29, considered affordable Place – Grocery stores Promotions – Hand written notes sent back to people contacting 2a. What marketing actions would you expect the companies selling Yoplait, Dannon and PepsiCo yogurts to take in response to Chobani’s appearance? They can lower the price of their yogurts by offering coupons. 2b. How might Chobani respond?
The role of market research Market research is the process of collecting valuable information to help business find out if there is a market for the proposed product or service. In P.A. Garden Supplies’ case, market research able to help you, the owners, to define what are the reasons behind the cause of your dropping profit, what customers does the business has, who are the direct competitors to the business, what external influences will affect the business’ products and services etc. Understanding the result of the questions above can help the business to make changes that could resolve the issues. How market research can contribute to the business By properly apply market research on the business, I'm confident I can locate where are the problems and able to apply suitable solutions so that the business will be back on making profit in near future.
Understanding Business Research Terms and Concepts Part II Diane Valero RES/351 August 5, 2013 Kim Gravelle Understanding Business Research Terms and Concepts Part II Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why. * The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. Exploratory – By eliminate the real nature of the problem and to suggest new possible solutions or ideas. * A food manufacturer wants to know the demographics of people who purchase organic foods.
This research is best when seeking insight to problems. The business dictionary defines exploratory research as: “Investigation into a problem or situation which provides insights to the researcher. The research is meant to provide details where a small amount of information exists. It may use a variety of methods such as trial studies, interviews, group discussions, experiments, or other tactics for the purpose of gaining information.” (2013) • A food manufacturer wants to know the demographics of people who purchase organic foods. Descriptive.