After the market research has been measured over time the business should be able to use the information to improve the business and assist customer’s needs. Market research also gives the business an idea for how much customers would pay for the product. Primary Research is new data that has not been collected before. It allows business to focus on customer’s needs and interests. The advantages of primary research are that the information is up to date and it helps answer businesses questions.
Organizational change processes are theories that can be applied in the business world. Carefully planned businesses changes are helpful because the theories have been carefully prepared and researched. Business owners should consider business trends to stay competitive in today’s economy. The staff mayt need to learn new skills or modify job duties. Because management and boards oversee businesses, they should carefully examine the impact of any change on the business.
Summarise what steps you will have to take to market your business. Marketing is the management process which identifies customer needs, anticipates their future needs and then goes about satisfying them profitably. Also marketing is really about getting the right product to the right people at the right price at the right time. This is important to my business because it is essential for me to get my marketing right. As a business having a right product means having something which will sell also having a competitive price for a product meaning not an overpriced
EGT 1 Task 2: Elasticity Jeffery S. Short #0257373 Element A: The world of business exists because of the consumer. Business owners are concerned if customers will purchase the goods they offer and how they will react to the constant changes that occur in the marketplace. If a business owner can estimate how consumers will react to product offerings or the changes to those products, then they can offer better services while maintaining profitability. Economists study the many variables involved in the marketplace by observing how consumers react to changes in products, pricing, supply and demand in an effort to classify or codify trends. They then develop calculations to categorize these consumer patterns, and then use them as tools to provide insight into consumer reactions and possible future buying patterns.
Why are ethical behaviour and government regulations important to marketing? Ethical behaviour is used within many businesses to ensure the business provides accurate information to customers as well as other businesses to engage in fair competition. It is important for a business to have ethical behaviour in relation to the marketing side of the business so that goods produced, promoted then sold do not provide misleading information. If identified by consumers, it can have a major impact on all functions of the business as it has the potential to ruin the business’s reputation placing the business at a declining stage of the business’s life cycle. In a similar manner government regulations are also important and must be overviewed by all functions of a
SWOT Analysis Complete the following SWOT analysis for your company: Strengths * Describe your company’s internal resources and capabilities that can be used to establish a competitive advantage and reach your objectives Weaknesses * List the factors that may interfere with the company’s ability to achieve its objectives Opportunities * In looking at the external environmental, identify opportunities of buyer need or potential interest which may indicate opportunities for growth and profit Threats * Look at changes in the external environment that may pose a challenge or lead to lower sales or profits Corporate Social Responsibility What steps will your company take to make sure it is acting responsibly towards the community, employees, customers and the planet? Marketing Overview – Part 3 Marketing mix (the 4 P’s) decisions identify the product/service offerings, pricing strategy, distribution (place) strategy and promotional activities that will achieve the business goals. Create a marketing mix that will achieve your business goals and create a competitive advantage. Target
Management’s decisions influence how a company works and can affect the outcome of a business. The best way for management to see their options are through S.W.O.T. analysis. I chose to do this report on Walgreens. I plan to research and learn how they manage their company and deal with competitors.
SWOT Analysis BUS/210 Foundations of Business A SWOT analysis is similar to an incident action plan that can be used to asses the strengths, weaknesses, opportunities, and threats that may impact my business. It involves me identifying the goals that I have set for the business along with factors that are external and internal. These factors can have direct impacts to the business; the impacts can have a negative and positive effect. I identifying the strength, weaknesses, opportunities and threats can put me at an advantage to modify a course of action. The sample business plan that I selected is the Personal Event Planning business plan.
Business research process RES / 351 Business research process Business research and the process of understanding the manager’s problem and its management dilemma. In business the managers first has to identify the problem his problem or dilemma, then the need to find solutions to fix or adapt these solutions so that the same problems won’t reoccur. A management dilemma triggers the need for the decision making process to began, these events cause managers to reconsider their purposes or objectives it also defines the problem for solution the manager then can develop strategies and tactics for the solutions they have identified. Research means it is conducted to reveal answers to specific questions related to action, performance, or
• Political • Economical • Social • Technology ”The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business. A PEST analysis is a business measurement tool” http://www.businessballs.com/pestanalysisfreetemplate.htm Examples of influences required changes are for instance a government change a law or cancel a big order thus the consequences for the organization are financial problems , overproduction. However changes may be less dramatic for the business for example implementation of new software for more effective work. Section 2 – Understand the purpose of supporting change in a business environment 1. Identify