Meditech Surgical Essay

1247 Words5 Pages
Business overview Meditech, a company devoted solely for producing and selling endoscopic surgical instruments was brought to the market three years after spinning off its mother company Largo Healthcare Company. Backed with innovative products and first class sales force, Meditech competed fiercely to establish itself in the market against its older competitor National Medical Corporation. Medictech products were distinct in terms of its innovative approach, quick launching, and lower cost. Product development was active. There were constantly new additions to product lines and continuous development to older products. Sales strategies were also concentrated around hospitals specifically Material managers there, and independent surgeons. Distribution operations were managed from a central warehouse shipping products to two types of distributors: Domestic & International. Due to the specialty of products & nature of client’s delivery quality timing & service were of extreme importance to customers. The SWOT analysis for the Meditech is shown in Figure1. Meditech has focused its efforts in advancing in products development when production orders have increased at a rate that hasn’t become compatible with production schedule, distribution & delivery services. Customers grew unsatisfied with the inefficient system of distribution & delivery. Figure 1: SWOT Analysis Operations organization structure The entire operation organization was reporting to the V.P of operations. This structure has hindered communication hence flow of information between main operations department that were dependent on one another. For instance the structure has not facilitate a smooth exchange of information between individual Business Units, under Plant Manager, that had a sole responsibility of meeting production schedule everyday & week, and Central Planning, under Director
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