Mcdonalds Corporation Swot Analysis

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McDonalds Corporation SWOT Analysis Author: Syed S. Hussain Table of Contents Company Overview………………………………..................3 Industry Analysis, Trends, Growth, Main Competitors........4 SWOT Analysis………………………………..........................6 Strengths……….6 Weaknesses…….7 Opportunities…..7 Threats…………8 Marketing Recommendations………………………………10 Conclusion……..11 References……………………………….........………………12 Company Overview McDonalds was initially started by Dick and Mac McDonald's in 1940, a Bar-B-Q restaurant. In 1948, first McDonalds was opened with a larger menu options. In 1954 the two brothers met with Ray Kroc, a 52 year old Multimixer salesman, who was impressed with their operation and decided to take them nationwide (McDonalds, 2013). Now, McDonalds is the world's leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 118 countries. More than 80% of McDonalds restaurants worldwide are owned and operated by independent local franchisees. The company is headquartered in Oak Brook, Illinois and employed about 1,800,000 people as of March 31, 2013 (McDonalds, 2013). The company recorded revenues of $27.56 billion in the financial year ended December 2012 (FY2012), an increase of 3.78% over FY2011 (McDonalds, 2013). The increase in revenues was primarily driven by positive comparable sales and expansion during the year. The operating profit of the company was $8.60 billion in FY2012, an increase of 1.1% over FY2011 (McDonalds, 2013). The net profit was $5.46 billion in FY2012, an increase of 1.01% over FY2011 (McDonalds, 2013). Industry Analysis, Trends, Growth, Main Competitors Modern society is so much time constrained in their every day lives that most of us don't get any time cook at home, hence the reason why the fast food industry is thriving even

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