Assignment 1: Entrepreneurial Leadership Case Study: “Five Guys Burgers and Fries: Ingredients for Success” Glendolyn Hayden-Sharpe Professor Carolyn Green Contemporary Business October 13, 2013 Assignment 1: Entrepreneurial Leadership Case Study: “Five Guys Burgers and Fries: Ingredients for Success” Five Guys Burgers and Fries has been a Washington, D.C. area favorite since 1986, when Jerry and Murrell offered sage advise to the four young Murrell brothers. “Start a business or go to college.” The business route won and the Murrell family opened a carry-out burger joint in Arlington, Virginia. What sets Five Guys Burger and Fries apart from other fast food chains is that the serve only hand-formed burgers cooked to perfection on a grill along with fresh-cut fries cooked in peanut oil. Five Guys enterprises sold options for over 300 units. The overwhelming success of franchising a local restaurant made national news with articles in trade publications such as Nation’s Restaurant News, Restaurant Business Magazine, and the Franchise Times.
Five Guys Burger and Fries are a family owned business that was started by Jerry Murrell. He decided to open a restaurant by using the money saved for his sons to go to college. Jerry presented his sons with the notion of either going to college or opening a restaurant with him, so they decided to open the restaurant. Five Guys is a restaurant named for Jerry and his sons along with his wife Janie. Jerry wanted to be set apart from other restaurants so he concentrated on the quality of the product and customer satisfaction to both internal and external customer by using 80% lean meat always fresh and never frozen.
Jennifer Combs Dr. David Mercer Nutrition TR 10:30 October 2, 2012 Super Size Me Critique In the documentary Super Size Me, Morgan Spurlock, conducted an experiment. In this experiment he forces himself to eat McDonald's for every meal for thirty days. With him doing this, he hopes to show people why America is the fattest country in the world. While doing so he subjects himself to an unhealthy life style, which he isn't used to. With his live in girlfriend being a vegan chef, he is used to eating a very balanced diet.
Item 1: One of the most important things I found out during my research of events in 1968 was the development and distribution of the Big Mac hamburger from McDonalds. This is an event that I probably never before would have thought to be very significant but as I have put some thought to it, it seems to be another pivotal moment in American history that happened in 1968. According to Businessinsider.com, the McDonald’s franchise today is the number one ranked hamburger fast food in the United States for both the number of stores and consumer popularity. It is my opinion that the introduction of the Big Mac hamburger in 1968 is one of the main reasons that McDonalds has soared consistently on the charts for popularity. McDonald’s in my opinion is the poster child of the fast food industry.
At the end of 2010, Subway restaurants surpassed McDonald’s restaurant with 33,749 restaurants across the globe. The first Jimmy John’s opened in a garage in Charleston, Illinois on January 13, 1983 with used equipment and no menu or outdoor advertisement – selling four kinds of sandwiches and twenty-five cent Cokes. After giving samples around town, the business began to thrive. In April 1985, Liautaud bought out his father’s interest in the business, becoming sole owner. He opened his second store in Macomb, Illinois.
Three gentlemen of the restaurant business founded Outback Steakhouse in 1987. Chris Sullivan, Bob Basham, and Tim Gannon put this company together in the efforts of producing the top of the line food at a fair price. In the beginning they expected to build five restaurants in one region of Florida, at the end of 1988 sales were $2.7 million from two restaurants and by the end of 1994 they had over 200 restaurants and sales of $594 million system wide. All three of the men had backgrounds in the restaurant business, Chris was a busboy, Bob was a dishwasher, and Tim was a chef. Chris and Bob moved up to executive roles in the Bennigans restaurant group, and found ambition to create their own restaurant.
Taco Bell, which is today the biggest Mexican fast-food chain in the United States, was created by a former Marine Corps member named Glen Bell in San Bernardino in 1952. Seeing the opportunity of a growing after-war economy and a booming of the fast-food industry, Glen Bell started to sell hamburgers and hot dogs in San Bernardino, California. Mr. Bell opened a second store, concurrently; Mac Donald brothers also started their company by opening their first stand in the same city of San Bernardino. The first name of the chain was El Tacos (Taco Bell). According to the Taco Bell website, Glen Bell in addition of being a lover of Mexican food thought that the fast-food market did not offer a lot of variety of products.
Carl bought a food stand to sell food and soon enough, he had enough money to buy another food stand. Soon, a restaruant across the street from the Heinz farm went up for sale and Carl bought it. He called it “Carl’s Drive-In Barbeque”. Soon, Carl found out about Richard and Maurice McDonald had come up with a faster way of preparing food. These brothers created to assembly line and put it in their own restaruant, McDonald Brothers Burger Bar Drive-In.
McDonald’s has provided tasty and affordable food for their customers for more than 50 years. McDonald’s sold its 100 millionth hamburger in 1958. In 1965, McDonald’s celebrated its 10th anniversary with the first public stock offering at $22.50 per share. It went international in 1967, and their first international restaurant opened in Canada. Today McDonald’s restaurants are in 117 countries around the world.
Wendy's Chili: A costing conundrum David Thomas founded Wendy’s International, Inc., in Columbus, Ohio, in November 1969 as a fast-food outlet to provide bigger and better hamburgers within a short time to customers. Since then Wendy’s has grown rapidly. Wendy’s initial success comes from the founder’s strong belief that the combination of product differentiation, market segmentation, quality food, quick service, and reasonable prices would produce a successful company. Wendy’s most popular product is the “Old Fashioned” hamburger which is made from fresh beef and is squared in a unique shape so as to differentiate it from the others. In addition, Wendy’s targeted different continually growing segments of the hamburger market such as young adults and adults.