Marking Criteria for Individual Assessment

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UWS COLLEGE - 70001 MARKETING PRINCIPLES Marking criteria for Individual Assessment PART 1 STUDENT NAME: ............................................... STUDENT ID:................................ TUTORS NAME: .................................................. TUTORIAL TIME: ......................... Marking criteria and standards: Part 1 CRITERIA | UNACCEPTABLE | UNSATISFACTORY | AVERAGE | WELL DONE | Customer driven marketing strategy | No attempt has been made to outline and discuss relevant components of a customer driven marketing strategy. No real life company has been selected. | An inadequate attempt has been made to outline and discuss components of a customer driven marketing strategy in relation to a real life company. | While components of a customer driven marketing strategy have been outlined, there is limited discussion on their application to the selected real life company. | A comprehensive coverage of a customer driven marketing strategy with evidence of application to a real life company has been undertaken. | | 0 | 1 | 1.5-2 | 2.5 | Capturing value from customers | There is no demonstration of understanding of customer value capturing. | There is limited demonstration of understanding of customer value capturing. Discussion is limited, usually to no more than one or two sentences. | While customer value capturing has been listed, the discussion remains patchy and lacks detail. No demonstration of how the selected company captures value is made. | A comprehensive discussion of the applicable concepts of customer value creation is undertaken accompanied by a detailed demonstration of how it is applied by the selected company. | | 0 | 1-2 | 3-4 | 5-6 | References and presentation | No effort visible in referencing.Hand-written piece of work; poorly presented with no cover-sheet. | Minimal effort in

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